The president of the association, Antonio Calabr, takes stock and indicates lines of development. The network, which now has 109 members, enhances company archives and museums
The history of Italian industry a large illuminated rectangle seen from space … Antonio Calabr starts from afar – from the photograph taken in orbit by the astronaut Luca Parmitano – to tell the adventure of Museimpresa, an association that turns 20 on Friday 15 October and which has always promoted a constructive dialogue between memory and innovation through business culture. In the country there is an extraordinary industrial capacity spread across the territory: small, medium, medium-large enterprises, production chains, districts. In the photo from the Parmitano space – observes Calabr, president of the association founded with the support of Assolombarda and Confindustria – the one from Turin to Pordenone is the brightest rectangle in Europe, except for Paris and London. a territory of places, flows and cultures (industrial, services, community, social inclusion, innovation): the network of the business culture of our country; the main one, then there are others; the Adriatic backbone, the agglomerations around Naples and Bari. The Museimpresa network, unique in Europe, brings together museums and archives, which with their materials and testimonies tell the evolution of the country.
To move forward, we need to look back, to know our history, to know what is in the archives and museums. Calabr explains: Inside there is the testimony of a wisdom, of a polytechnic culture: an industrial humanism rooted in time that functions as a lever of innovation. Archives and museums are not just a story, they are a story with a strict corporate function. We are business men and women, not just museum keepers.
It is no coincidence that the choice fell on a phrase of the composer to combine initiatives and activities related to the recurrence Gustav Mahler: The tradition is not the custody of the ashes, but the cult of fire. Calabr explains: Mahler was perhaps the greatest innovator of music at the turn of the nineteenth and twentieth centuries: he keeps the shape of the symphony and transforms it from the inside. The whole history of the Italian enterprise adaptive innovation: small changes, displacements, progress in innovation, process and product improvement.
The importance of these twenty years must be read in relation to the production structure of the country. A growth factor in economic culture derives from the fact that museums and archives are open to schools, tens of thousands of children and young people come to visit them: from the Amarelli Museum in Cosenza to the Pirelli Foundation, the Dalmine Foundation and so on. Relations with universities are also close. Among the ongoing projects that of Museimpresa with the Politecnico di Milano to demonstrate, measure and map the contribution generated for the company by museums and archives. It is also necessary to broaden the idea of what culture is: it is valid for a work of art, a novel, for films and photographs. Why – Calabr asks himself – shouldn’t it be valid for anything else? Building Luna Rossa with innovative materials is a cultural process; also cultural scientific research, Primo Levi said well. Patents are: research that becomes a technological application, that becomes a business.
A satisfaction this year – explains Calabr, who last July led the Museimpresa delegation received by the President of the Republic Sergio Mattarella – was the choice of the Cavalieri del Lavoro to join us as institutional supporters: the historical archive of the Cavalieri del Lavoro the story of the best of Italian business. We will do things together.
Much remains to be achieved but the path is the right one, in general by thinking of museums, the relationship with the public has improved. changed the accessibility path to the work of art. the case of Brera: before there was a respectful and fearful distance; the revolution was to make the museum a pleasant place and the relationship with the work not sacred but popular. We do the same thing with companies: we make their identity and their story accessible to the public, we open companies by passing on their history.
On Friday 15 October the seminar in Bologna – Archives too face the challenge of sustainable development
Corporate archives and museums: key players for recovery and sustainable development the theme of the seminar held on Friday 15 at the Unipol Group Cubo Museum, in Bologna (piazza Sergio Vieira de Mello, 3 and 5). The proceedings start at 10.30 with introductory speeches by Vittorio Verdone (director of Corporate Communication and Media Relation of the Unipol Group) and Antonio Calabr (president of Museimpresa); among the participants Franco Mosconi (professor of Economics and Industrial Policy at the University of Parma), Chiara Paolino (professor of Business Organization at the Catholic University of Milan) and Ermete Realacci (president of the Symbola Foundation); greetings from Pierluigi Stefanini (president of the Unipol Group) closed the morning. In the afternoon (from 2.30 pm), after a visit to the group’s museum, discussion tables, testimonies and a multimedia performance are planned.
The other events
Museimpresa was founded on October 15, 2001 in Milan, with the support of Assolombarda and Confindustria. The association chaired by Antonio Calabr. Among the founding members: the Barilla Historical Archive, the Salvatore Ferragamo Museum, the Kartell Museum, the Peroni Beer Historical Archive and the Piaggio Museum. To date, there are 109 members Many events planned to celebrate the twentieth anniversary: such as the project Nel tempo di una storia, with the photographer Simone Bramante: a journey through the Italian regions among the stories of business, expression of people and work, of research and processes. Between 20 and 30 November an event will be held in Rome, at Palazzo Barberini, with the Historical Archive of the Cavalieri del Lavoro, institutional supporter of Museimpresa. Finally, the final appointment of the Business Culture Week, an initiative organized together with Confindustria, will be in December.
October 13, 2021 (change October 13, 2021 | 21:31)
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