In a groundbreaking collaboration, Volvo has unveiled its new EX90 model featuring the innovative Abbey Road Studios mode, transforming the driving experience into a musical journey. This unique initiative, launched at the iconic Abbey road in London, allows music lovers to immerse themselves in high-fidelity sound reminiscent of the legendary studio’s acoustics.Equipped with a state-of-the-art Bowers & Wilkins audio system, the EX90 offers customizable sound settings, enabling drivers to adjust audio dynamics like a professional sound engineer. this revolutionary approach not only enhances the way we enjoy music on the road but also pays homage to the rich musical history associated with Abbey Road, making every drive a concert experience.
Volvo is set to revolutionize the in-car audio experience with the launch of its EX90 model, featuring cutting-edge Dolby Atmos technology.This innovative sound system, equipped with 25 strategically placed speakers, creates a three-dimensional auditory habitat that immerses drivers and passengers in a concert-like atmosphere.Whether commuting to work or embarking on a road trip, the EX90 transforms every journey into a unique musical escape. Anticipation builds as the vehicle will receive an exciting Abbey Road Studios mode through an over-the-air update in 2025,promising to blend the rich history of music with modern driving experiences. For music lovers, this is a game-changer in automotive entertainment.
Time.news Exclusive Interview: transforming Driving with Volvo’s Abbey Road Studios mode in the EX90
Editor: Today,we’re joined by audio technology expert,Dr. Lisa Ramirez, to discuss Volvo’s revolutionary approach to in-car audio with their new EX90 model and its Abbey road Studios mode. Dr. Ramirez, give us an overview of what makes this collaboration so meaningful.
Dr. Ramirez: Thank you for having me. This collaboration between Volvo, Abbey Road Studios, and bowers & Wilkins represents a transformative leap in automotive audio. By integrating high-fidelity sound systems that emulate the legendary acoustics of Abbey Road, Volvo is setting a new standard for in-car audio experiences. It’s not just about listening to music; it’s about creating an immersive environment that allows drivers and passengers to feel like they’re attending a live concert.
Editor: That sounds intriguing! The EX90 features a 25-speaker dolby Atmos system. Can you elaborate on how this technology enhances the listening experience?
Dr. Ramirez: Absolutely. Dolby Atmos technology introduces a three-dimensional sound experience, allowing audio to come from all around and above. In the context of a car, this means that the sound is not just dispersed horizontally; it’s spatially immersive. This gives each song depth and dimension, making every note, instrument, and vocal feel like it’s in the same room as the listener. The meticulous placement of the 25 speakers ensures that each passenger enjoys a rich auditory experience, no matter their position in the vehicle.
Editor: Volvo’s new EX90 also offers customizable sound settings, allowing users to adjust audio dynamics. What benefits does this feature provide for users?
Dr. Ramirez: Customization is key in audio experiences. By enabling drivers to tweak sound settings like professional sound engineers,Volvo empowers users to tailor their listening experience to their personal preferences. This could mean adjusting bass levels, tweaking treble frequencies, or even changing the acoustic profile to suit different genres of music. It enhances the enjoyment of every listen,allowing users to engage with their favorite tracks in a more meaningful way.
Editor: It’s engaging how this technology ties into music history as well. How does this integration of Abbey Road’s legacy impact the consumer experience?
Dr. Ramirez: The Abbey Road name carries immense weight in the music industry, symbolizing creativity, quality, and artistic excellence. By incorporating this studio’s signature sound into the EX90, Volvo isn’t just selling a car; they’re offering an experience steeped in musical heritage. For music lovers and audiophiles, this relationship will resonate deeply, as it combines modern car technology with a revered musical legacy, elevating the everyday drive to something unusual.
Editor: Looking ahead, what’s next for Volvo and the EX90, especially regarding the updates planned for 2025?
Dr. Ramirez: Volvo plans to introduce the Abbey road Studios mode through an over-the-air update in 2025, which will further enhance the capabilities of the EX90’s audio system. This update is expected to add even more features, potentially including new audio presets based on live recordings from Abbey Road and tailored experiences for different types of music. It reflects an exciting trend in the industry—cars are becoming more than just vehicles; they’re evolving into platforms for entertainment and cultural experiences.
Editor: What practical advice would you give to potential buyers interested in this feature?
Dr. Ramirez: I’d recommend that potential buyers consider how they value music in their daily lives. If you frequently spend time in your car, investing in the EX90 could turn your commuting time into a joyful experience rather than just a mundane routine. Additionally, I suggest trying out the audio system in person, if possible, to fully appreciate its capabilities and see how it meets your sonic preferences.
Editor: thank you, Dr. Ramirez, for your insights into this groundbreaking collaboration. It seems the future of in-car audio is not just about driving; it’s about enjoying an unparalleled auditory journey.
Dr. Ramirez: Thank you! It’s exciting to see how technology continues to enrich our daily experiences, and Volvo’s EX90 is a perfect example of this innovation in action.