Canadian singer-songwriter Nelly Furtado has joined a host of celebrities in posing for Kim Kardashian’s successful SKIMS brand. The 44-year-old artist, who recently wowed at the MTV Video Music Awards, looked stunning in various undergarments from the range. Furtado modeled flesh-toned pieces from the most popular collections alongside other famous faces such as Hari Nef, Kim Cattrall, Coco Jones, and Lana Condor.
The announcement of the new campaign was made on SKIMS’ Instagram account on Monday. Accompanied by a video advert, the caption read, “Introducing the Best of SKIMS: @KimCattrall, @NellyFurtado, @CocoJones, @HariNef, and @LanaCondor meet our most viral and influential collections. Discover the campaign and shop our signature shapewear, loungewear, and underwear now.” The post quickly gained popularity, receiving over 30,000 likes from the brand’s 5.3 million followers.
In one of the campaign photos, Furtado can be seen wearing a nude-toned bra and matching high-waisted hosiery. She showcased her toned abs and completed the look with shiny, pointy-toe black heels. With a captivating gaze, sultry dark eyeliner, and peach-toned lipstick, Nelly looked fierce and confident. Her honey-highlighted locks were styled in soft waves, with one section slicked behind her ear.
Speaking about SKIMS, Furtado expressed her enthusiasm, stating, “It’s kind of like a mood-lifter because the fabric feels so good on the body.” Fans of the brand praised the marketing team’s efforts, with one person commenting, “This marketing team just gets it.” Others were thrilled to see Nelly Furtado in the campaign, proclaiming, “The Nelly Furtado renaissance continues!”
SKIMS has previously featured other notable celebrities in their campaigns, including Spanish singer RosalÃa, New York-bred rapper Ice Spice, and Kim’s sister Kourtney Kardashian, who posed in a joint campaign with Megan Fox. With the addition of Nelly Furtado and the rest of the star-studded lineup, the brand continues to showcase its range of inclusive and fashion-forward undergarments.