(FRISCO, Texas) — January 14, 2026 —
Digital asset platform Nexo has secured the title partnership for the ATP 500 Dallas Open, marking the first such sponsorship for the tournament in the United States.
- Nexo will be the title partner of the ATP 500 Dallas Open beginning in 2026 under a multi-year agreement.
- The partnership was announced alongside the launch of the Nexo Dallas Open brand and improvements to local tennis facilities.
- The Dallas Open is one of only two ATP 500 tournaments held in the U.S. and the only indoor championship of its kind.
Digital asset platform Nexo has been named the first-ever Title Partner of the ATP 500 Dallas Open, the company said in a press release. The multi-year agreement will begin with the 2026 tournament, as Nexo seeks to expand its brand recognition through partnerships with prominent global sports organizations.
The partnership was unveiled in Dallas with the debut of the Nexo Dallas Open brand and the resurfacing of two public tennis courts in North Texas, according to the company. The Dallas Open holds a unique position within the ATP Tour as one of only two ATP 500 tournaments in the United States and the only indoor championship in the country.
Why It Matters
This sponsorship represents a growing trend of cryptocurrency and digital asset companies seeking to establish mainstream visibility through sports partnerships. The ATP 500 level tournaments attract a significant global audience and high-profile athletes, offering Nexo a platform to reach a broad demographic. By aligning with a well-established sporting event like the Dallas Open, Nexo aims to build trust and credibility within a traditionally conservative financial landscape. The move also highlights the increasing interest from the sports world in exploring revenue opportunities within the digital asset space.
The Dallas Open’s status as the only ATP Tour indoor championship in the U.S. further amplifies the value of the partnership for Nexo, providing year-round brand exposure and a distinctive association with a premier tennis event.
“As one of only two ATP 500 tournaments in the United States and the only ATP Tour indoor championship in the country, the Dallas Open positions Nexo within a select group of top-tier ATP 500 tournament sponsors,” the company stated.
