Bath, England, January 7, 2026 — The National Health Service (NHS) is bracing for what it anticipates will be its busiest week of the year, and is asking the public for support to navigate the surge in demand.
NHS Urges Public to Choose Wisely Amidst Winter Pressures
A combination of frigid temperatures and a widespread influenza outbreak is expected to severely strain healthcare resources in the coming days.
- The NHS in Bath and North East Somerset, Swindon and Wiltshire is preparing for a particularly challenging period.
- Extreme cold and a significant flu season are contributing to increased pressure on services.
- Residents are encouraged to select the most appropriate healthcare option for their needs.
- The local NHS relies on careful planning and the dedication of its staff to manage these challenges.
The NHS in Bath and North East Somerset, Swindon and Wiltshire is anticipating significant strain due to the combined impact of extreme cold weather and a particularly aggressive flu season. This expected peak in demand is prompting officials to ask the public to carefully consider which healthcare provider best suits their individual needs, helping to alleviate pressure points across the system.
Q: What should I do if I’m feeling unwell but it’s not an emergency?
A: Consider self-care at home, contacting your general practitioner, or utilizing pharmacy services for minor ailments. These options can free up valuable resources for those with urgent medical needs.
Dr. Amanda Webb, chief medical officer for BANES, Swindon and Wiltshire Integrated Care Board (ICB), emphasized that the local NHS operates through a combination of “robust planning and sheer resilience.” The call for public support underscores the critical need for collaborative effort during this demanding period.
Choosing the right healthcare service is crucial. For non-life-threatening conditions, options like self-care, pharmacies, and general practitioner appointments can often provide effective care without overwhelming emergency departments. This proactive approach can help ensure that those with the most urgent needs receive timely attention.
