The company has previously partnered with Pepsi, Microsoft, Nike, Porsche, Netflix and others
Niantic, developer of Pokémon Go and specialized in the creation of augmented reality applications on iOS and Android, has declared that it has acquired 8th Wall, the company behind a development platform based on WebAR. The 34 workers of 8th Wall will join the 900 of Niantic, in the largest fusion in the history of the latter. The company said the acquisition expands the opportunities of AR technologies thanks to a tool that allows the technology to be implemented on mobile thanks to web-based development tools, without the need for dedicated applications. Niantic has plans to make some sort of metaverse in the real world, merging physical places and digital technologies. The company recently raised $ 300 million from Coatue’s backers and its value has been estimated at $ 9 billion. Last November it launched Lightship, a platform for developers that allows you to implement augmented reality more easily, and which will now be enhanced by the development technologies created by 8th Wall, which in the past has collaborated with Pepsi, Microsoft, Nike, Porsche. , Netflix, Heineken, LEGO, General Mills, Dior, Universal Pictures, Westfield, Verizon and more.