NYT Strands Hints & Answer: October 11 (#587)

by Priyanka Patel

NYT Strands Puzzle for October 11,2025: Hints and Answers for TodayS ‘Branding’ Theme

Today’s New York Times Strands puzzle challenges players to unravel a theme centered around branding,testing their word association and pattern recognition skills. For those seeking a little assistance, or a definitive solution, this article provides hints, strategies, and the complete answers for the October 11, 2025, puzzle.

The daily Strands puzzle, alongside other popular NYT games like Wordle, Connections, and the Mini Crossword, has quickly become a staple for word game enthusiasts. Players are tasked wiht identifying hidden words within a grid of letters, ultimately uncovering a spangram – a longer word that utilizes all the letters on the board.

Understanding the Strands Rules

According to the source material, the core mechanic of Strands involves finding words of four letters or more. Discovering three such words will reveal a theme word, providing valuable guidance. Players can utilize any valid words they identify to unlock these hints, making experimentation key.

Hints for Today’s Puzzle

The theme for today’s Strands puzzle is “That’s branding,” with a clarifying clue: “Company images.” This suggests the answers will relate to well-known brands and their visual identities.

To kickstart your search, consider words associated with logos, marketing, and iconic brand elements. The source text provides a starting list of potential words to uncover initial hints: SELL, HELL, CONE, CONES, CONS, EONS, WOOL, ARCH, ICON, GOBS, WOOSH, ICONIC, BULL, BEES, and HOWS.

Did you know? – the first registered trademark in the U.S. was for a mineral water company, “Balm of Gilead,” in 1870. Trademarks protect brand identity.
Pro tip: When stuck, focus on common shapes found in logos-circles, squares, and triangles-and brainstorm brands using those forms.
Reader question: Is a jingle considered part of a brand? Yes, audio elements like jingles contribute to brand recognition and overall identity.

Answers to Today’s Strands Puzzle

The goal is to identify all theme-related words, including the spangram. Here are the solutions for the October 11, 2025, NYT Strands puzzle:

  • PEACOCK
  • SHELL
  • APPLE
  • ARCHES
  • SWOOSH
  • BULLSEYE

And the spangram, which stretches across the grid, is ICONICLOGOS. The source material notes that to find the spangram, players should begin with the “I” in the top row and trace a path downwards and across the puzzle.

Toughest Strands Puzzles – A Look back

The article also highlights some of the most challenging Strands puzzles from recent weeks.These include:

  • Dated slang (January 21): The toughest word was identified as “PHAT.”
  • “Thar she blows!” (January 15): Marine biology knowledge proved helpful, with “BALEEN” or “RIGHT” being the most tough words to find.
  • “Off the hook” (January 9): Again, familiarity with sea creatures was beneficial, with “BIGEYE” or “SKIPJACK” posing the greatest challenge.

These examples demonstrate the diverse range of themes and the varyi

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