Michael Olise, Bayern Munich’s French winger, has signed a multi-million-euro sponsorship deal with Nike, positioning him as one of the leading faces representing their football boot line following Kylian Mbappé’s departure to On. The agreement includes plans to relaunch the Hypervenom line in 2027, with Olise as the star of its campaign.
Nike has secured Michael Olise, a Bayern Munich star, as one of the leading faces representing their football boot line, a move aimed at filling the void left by Kylian Mbappe, the Real Madrid star, who recently joined Swiss company On. AS newspaper reports, citing Footy Headlines, that the French winger has signed a multi-million euro contract with Nike.
Olise’s Unique Relationship with Nike
Olise’s connection to Nike dates back to his preference for the Nike Hypervenom Phantom III model, which ceased production in 2019. Despite this, he continued to purchase the shoes globally and even collaborated with artists to customize them. Nike’s decision to sign him reflects an effort to revive the Hypervenom line, which first launched in 2013 and was previously linked to Brazilian star Neymar.
The France international has previously declined offers from major brands to maintain his autonomy in selecting his footwear. He favored the Nike Hypervenom Phantom III, which stopped being produced in 2019, and sourced them online from global locations. Occasionally, he collaborated with artists to personalize his boots prior to using them in training and matches.
Relaunch Plans and Product Shifts
The agreement includes a strategic move to discontinue the Phantom range while relaunching the Hypervenom line in 2027. Footy Headlines, cited by multiple outlets, confirmed Nike’s plan to feature Olise as the face of this campaign.
The same data from Footy Headlines indicates Nike intends to revive the Hypervenom line in 2027, featuring Olise in its campaign, while phasing out the Phantom range. The Hypervenom first launched in 2013. Back then, the name belonged to Brazilian star Neymar.
Mbappe recently surprised everyone with his decision to leave Nike and join the Swiss company On. By signing Olise, Nike aims to bridge the gap created by his compatriot Kylian Mbappe, the Real Madrid player. The French winger’s long-standing association with the Hypervenom model, despite its 2019 discontinuation, highlights his distinctive relationship with football boots. Olise’s ability to source the shoes globally and personalize them further solidifies his role as one of the leading faces representing their football boot line.
Context and Industry Implications
Mbappe recently surprised everyone with his decision to leave Nike and join the Swiss company On.
Nike plans to relaunch the Hypervenom line in 2027, with Olise as the star of its campaign, following the product’s initial launch in 2013. The decision to discontinue the Phantom range is part of Nike’s plan to relaunch the Hypervenom line in 2027.
Olise, a Bayern Munich star, is a France international. His decision to prioritize personal choice in footwear over brand loyalty until now sets him apart in the football industry.