Once upon a time Toblerone, the chocolate triangle that holds the bar

The earth is round, suitcases are rectangular, but journeys are often ended with triangles. Chocolate triangles, recognizable at first glance in their pyramid-shaped wrappers that pile up in airport duty-free shops around the world. In transit in Dubai, Los Angeles or Tokyo, how many passengers fell for a Toblerone? And bite into these “tablets” available in various sizes. This chocolate is the most sold in duty free. With the Matterhorn, a famous mountain in the Swiss Alps, as its emblem, it has established itself, over the years, as a product known to all thanks to a strong identity and one of the most respectable global visibility. In 2000, Toblerone even took second place as the most well-known brand, behind Coca-Cola.