2023-07-12 08:30:03
Amazon continues to face challenges in the fight against fake reviews amid the fraudulent hard drive scandal.
A few weeks ago, it has become more and more difficult to find fake hard drives on Amazon. This is notable since, back in February, it was revealed in the article “The Review Scam: Why Amazon’s Best-Selling Hard Drive Is a Scam” that the devices recommended on the platform with five stars and more than 8,000 reviews were fraudulent products.
Despite the fact that Amazon and the Ministry of Consumption were informed about these irregularities, the fake hard drives continued to be visible in Amazon searches for months. These devices deceived buyers by consisting of hacked memory cards inside a casing, leading victims to spend their money thinking they were buying a high-capacity hard drive with an excellent rating, putting the integrity of their data at risk. data.
Although some changes have been implemented, the response to stop this fraudulent practice has been slow. Amazon removed the doctored reviews months after the investigation became public, but fake hard drives can still be found for sale, albeit now with very low ratings due to declining ratings inflated by sellers.
It is important to note that Amazon’s statement on combating fake reviews focuses primarily on the review buying and selling market and does not directly address the issue of review manipulation identified in the investigation. This manipulation system consists of one product receiving the ratings of another, as in the case of a fake hard drive that benefited from the ratings of a box of colored pencils.
Asked if Amazon has taken any steps to remove this fraudulent system, the company has stated that it has clear policies against abuse, including reviews, and takes legal action against those who violate these policies. Although Amazon denies rating changes, the parasitized reviews are no longer visible.
Performing random searches on Amazon, no manipulation similar to the one detected above has been found. This could indicate that these fraudulent practices are no longer possible or that Amazon has managed to stop sellers using these strategies. However, it is also possible that the searches performed simply did not find evidence of tampering.
This type of scam is prevalent on other e-commerce sites, such as Aliexpress, where product ratings are becoming less reliable. To stop this practice, it would be necessary for each product to have its own sales card or for only small variations to be allowed when editing the information, such as changing the size or color.
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