Oscars to Stream Exclusively on YouTube in Landmark Deal
The Academy Awards will move from traditional television to the digital realm, streaming exclusively on YouTube beginning in 2029, marking a seismic shift in how Hollywood’s biggest night is experienced. The Academy of Motion Picture Arts and Sciences announced the multi-year agreement on Wednesday, granting YouTube global streaming rights through 2033.
The move signals a definitive pivot toward streaming, as the Oscars, traditionally broadcast on ABC for the past half-century, embraces a new, wider audience. Starting in 2029, the ceremony will be available live and free of charge on the platform.
A Changing Landscape for Hollywood’s Biggest Night
The decision comes at a time of significant upheaval within the entertainment industry. Studio sales and mergers, coupled with substantial production cuts, have created a volatile environment. “The Academy is an international organization, and this partnership will allow us to expand access to the work of the Academy to the largest worldwide audience possible – which will be beneficial for our Academy members and the film community,” stated Academy leadership in a joint release.
While overall viewership of the awards show has generally declined over the decades, a notable increase was observed in 2025, driven by a surge in younger viewers accessing the broadcast via mobile devices and computers. This trend likely influenced the Academy’s decision to partner with a platform heavily utilized by that demographic.
YouTube’s Vision for the Future of the Oscars
YouTube CEO Neal Mohan hailed the Oscars as “one of our essential cultural institutions,” emphasizing the platform’s commitment to fostering a new generation of film enthusiasts. “Partnering with the Academy will inspire a new generation of creativity and film lovers while staying true to the Oscars’ storied legacy,” Mohan said in a statement.
The transition will be phased, with ABC continuing to broadcast the next three ceremonies. The network acknowledged the change, expressing its anticipation for those final three telecasts.
Streaming Wars and Industry Consolidation
The announcement coincides with ongoing drama surrounding Warner Bros Discovery, which on Wednesday advised its shareholders to reject a takeover bid from Paramount Skydance in favor of an offer from Netflix. Industry analysts suggest both potential outcomes are unfavorable, given the current climate of austerity. Like traditional cable networks, major studios are grappling with the public’s increasing preference for streaming services.
The Academy’s decision to align with YouTube underscores the growing reliance on streaming platforms as the primary distribution channel for major entertainment events. This move is not simply a change in broadcaster; it represents a fundamental shift in how Hollywood connects with its audience.
