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SEOUL, January 12, 2026 – Get ready to dream a little bigger: a new entertainment company, ama, is launching OWIS, a virtual girl group poised to redefine teh K-pop landscape. The group unexpectedly unveiled a debut trailer at the ’40th Golden Disc Awards with Upbeat’ on January 10th, instantly sparking curiosity about their unique approach to music adn artistry.
A New Dimension in K-Pop
ama (all my anecdotes) aims to blend cutting-edge virtual technology with deeply human emotional expression in the burgeoning world of virtual idols.
- ama is founded by Lee Hae-in, CCO, and Jay Kim, former director of Warner Music Korea.
- OWIS, meaning ‘Only When I Sleep,’ will officially debut in March.
- The group’s concept centers around the intersection of dreams and reality.
- their debut title song is titled ‘MUSEUM.’
Founded by Lee Hae-in, CCO, and Jay Kim, former director of warner Music Korea, ama is already generating buzz.Lee Hae-in previously demonstrated his creative prowess as the creative director of the girl group KISS OF LIFE. Now, he’s setting his sights on a global audience with OWIS.
The group’s name, OWIS, is an abbreviation for ‘Only When I Sleep,’ hinting at a world where encounters with the group are confined to the realm of dreams. This intriguing concept is further explored in their upcoming title song, ‘MUSEUM,’ wich promises to lyrically exhibit “the lost pieces of dreams that everyone cherishes in reality in the dream world.”
“OWIS is a story of girls who find their way at the border between dreams and reality,” explained Lee Hae-in, CCO. He added, “Please look forward to a virtual idol that conveys more human emotions than anyone else, rather than the result of technology.” The industry is watching closely to see how ama will combine Lee Hae-in’s distinctive directorial style with the possibilities of virtual technology.
OWIS is sc
Worth a look
