Paris Saint-Germain’s foray into the music world, the “Ici C’est Paris Music Lab,” concluded on March 1, 2026, leaving a ripple effect of creative collaborations and a glimpse into the club’s evolving cultural identity. The three-day event, held at the Parc des Princes from February 27 to March 1, transformed the iconic stadium into a recording studio, bringing together 75 artists from France and abroad, including emerging talents selected through an open call. This initiative, a partnership between Paris Saint-Germain and Universal Music Publishing Group, aims to develop original compositions that will shape the club’s musical presence both within and beyond the stadium. The Ici C’est Paris Music Lab represents a significant step in the club’s broader cultural strategy.
Beyond the studio sessions, the event fostered unexpected connections and creative pairings. Radio Nova, a partner in the project, broadcast its flagship present, Nova Danse, live from the Parc des Princes on Saturday, February 28. The broadcast featured sets from producers Crayon and LUCASV, who blended electronic music with French Touch influences and alternative hip-hop, creating a vibrant atmosphere. This wasn’t simply a musical event. it was a deliberate effort to integrate music and culture into the heart of the PSG experience.
Forging Recent Sounds: Unexpected Collaborations Emerge
The lab wasn’t just about established artists performing; it was about creating something new. Several unique collaborations emerged during the camp, pairing artists from diverse musical backgrounds. Notably, a previously unannounced featuring between Théodora and JT took shape, alongside a collaboration between Mero and ElGrandeToto. These pairings, born within the walls of the Parc des Princes, are expected to result in original tracks featured on a special mixtape, further solidifying the “Ici c’est Paris” musical identity. The initiative sought to blend influences and cultures, creating a sound that reflects the diversity of both the club and its fanbase.
The project was launched in January 2026, as Le Paris Saint-Germain announced the creation of “Ici C’est Paris Music Lab”, an unprecedented musical creation laboratory. The goal was to shape the club’s sonic identity by bringing together established artists and emerging talents. Fabien Allègre, Chief Brand Officer of Paris Saint-Germain, emphasized the ambition of the project, stating that it aimed to create a space conducive to musical creation for both established and emerging artists, who would ultimately define the club’s new sonic identity.
A Platform for Emerging Talent
The “Ici C’est Paris Music Lab” also functioned as a springboard for up-and-coming artists. The initiative included a call for submissions, offering a select group the opportunity to collaborate with renowned producers and beatmakers such as Blackdoe, Seezy, Max & Seny, Todiefor, Seysey, and Zeg P. Mentorship from established artists like Nono La Grinta, El GrandeToto, Bas, and Carbonne further supported these emerging talents. As reported by Nova, this synergy between sports and music is intended to create tracks that will enhance the fan experience both at the stadium and on digital platforms.
The scope of the project extended beyond simply creating songs for game days. The aim was to develop a comprehensive musical catalog for the club, encompassing everything from goal jingles to a full-length mixtape. This holistic approach demonstrates Paris Saint-Germain’s commitment to establishing a distinct and recognizable musical brand.
Looking Ahead: The “Ici c’est Paris” Mixtape
The collaborations born during the “Ici C’est Paris Music Lab” are slated to be released in the coming months as part of a special mixtape. This mixtape will serve as a tangible representation of the creative energy generated during the event and will be a key component in establishing the club’s new sonic identity. Fans can anticipate a diverse range of sounds reflecting the varied backgrounds and influences of the participating artists.
The success of this first edition suggests that the “Ici C’est Paris Music Lab” may become a recurring event, further solidifying Paris Saint-Germain’s position as a cultural force beyond the realm of sports. The club has not yet announced plans for a second iteration, but the positive reception and creative output of the initial lab strongly suggest a continued investment in music and artistic collaboration. The release of the mixtape will be the next key milestone for the project, offering fans a first listen to the sounds of the new PSG.
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