Percentile focuses on downward revisions of forecasts and turns to the business for third parties. The Spanish company specializing in the sale of second-hand fashion, which in recent months has signed a pilot agreement with Tendam to distribute used Springfield clothing on its platform, has reduced its billing forecasts and plans to focus its efforts on its business division professional.
The company, which closed the 2021 financial year with a 24% increase in its turnover, up to four million euros, had planned to record revenues of 5.5 million euros in 2022, which would mean an increase of 37.5%. Now, Percentil’s plans are to maintain its turnover and not grow compared to the previous one, as explained by Lourdes Ferrer, CEO of Percentil, to Modaes.
“September has been the best month so far this year”, highlighted the board. “In recent months we have been diversifying our customer acquisition channels and testing new strategies; marketing costs have skyrocketed”, adds Ferrer.
In order to boost its growth organically, the company has launched a four-year plan to grow in the direct sales channel to the consumer, between 10% and 15% year-on-year until 2026. “We want to scale our business and be profitable in a stable way”, they maintain from the company.
Percentil aims to continue expanding its B2B line of business with more brands in the coming months
Last May, the company reinforced its B2B line of business through a pilot agreement with Tendam to distribute used Springfield clothing on its platform. Also, Percentil also collects second-hand clothing at C&A points of sale located between Spain and Portugal.
“We collect used clothes in certain stores and offer services of recommerce, instore collection y Resale as a Service (SaaS) to companies; for many it is their first contact with circularity”, shares Ferrer. Percentil offers all services in collaboration with its parent company, Texaid, which entered its capital in 2018.
Percentil’s plans for the coming years are to boost its growth by relying on this line of business, launched after the pandemic, with new brands starting in 2023. Together with Texaid, Percentil also offers garment repair services, unlabeling so as not to devalue the brand when selling surplus stock or online and offline returns management service, among others.
The company plans to boost its growth between 10% and 15% a year until 2026
Landing in new markets such as Italy and Portugal was another of Percentil’s objectives for this yearbut finally the expansion plans have been postponed for later in order to focus on new growth levers.
Percentil began its journey in 2012 specializing in children’s fashion and selling clothes that it bought from individuals. Today the company buys garments in stock, photographs them, certifies the clothing and deposits it in its warehouse until it is later sold. 95% of the clothes that the company buys end up being sold and 40% of the clothes are sold during the first month.