Pinterest Expands Advertising Reach with Acquisition of Connected TV Platform tvScientific
Meta Description: Pinterest is bolstering its advertising capabilities by acquiring tvScientific, a connected TV (CTV) platform, to deliver more personalized ads and measure TV’s impact on marketing campaigns.
Pinterest announced on December 11, 2025, that it is acquiring tvScientific, a leading connected TV (CTV) performance advertising platform. This strategic move will integrate Pinterest’s valuable audience signals with tvScientific’s technology, empowering brands to create more targeted advertising campaigns and accurately assess how television viewership influences overall marketing performance.
According to a company release, the acquisition aims to bridge the gap between traditional TV advertising and the measurable results demanded by modern marketers. By combining Pinterest’s data insights with tvScientific’s platform, brands will be able to deliver highly personalized ads to viewers on connected TV devices and, crucially, track how those ads contribute to key performance indicators.
The deal is particularly significant as advertisers increasingly seek ways to measure the effectiveness of their TV ad spend. One analyst noted that the ability to directly link TV exposure to downstream conversions – such as website visits or purchases – has long been a challenge for the industry.
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