Pinterest: Meta Exec Damian Kim Named APAC Sales VP

Pinterest Appoints Damian Kim to Lead APAC Enterprise Sales Expansion

Pinterest is bolstering its presence in the Asia-Pacific region with the appointment of Damian Kim as Vice President, APAC Enterprise Sales, signaling a strategic push to deepen commercial partnerships and accelerate growth.

Pinterest has tapped a seasoned industry veteran to spearhead its expansion across the dynamic Asia-Pacific market. Kim is slated to join the company at the end of February 2026 and will report directly to Cecile van Steenberge, Vice President, International Enterprise Sales. This move underscores Pinterest’s commitment to the region as a key driver of its international growth strategy.

Did you know? – pinterest’s user base in APAC is growing rapidly, driven by increasing smartphone penetration and a preference for visual search among consumers.

Strengthening Regional Leadership and Advertiser Relationships

In his new role, Kim will be responsible for leading Pinterest’s APAC Enterprise organization, with a core focus on fortifying regional leadership and cultivating stronger relationships with key advertisers and partners. The company highlighted existing partnerships with prominent brands including Kao and Panasonic in Japan,and Kia and Flight Center in Australia.

Pinterest is also prioritizing the identification of new avenues for brands to engage with consumers earlier in their purchasing journey. According to a company release, this strategic shift aims to capitalize on the platform’s strengths in visual discovery and shopping, which align closely with consumer behavior across the APAC region.

“APAC is a critical region for Pinterest’s continued international growth,with diverse user communities and a refined advertiser ecosystem,” stated van steenberge. “Damian brings deep leadership experience and a strong track record of building high-performing teams, and I’m excited to partner with him as we continue expanding our impact for users, businesses, and brands across the region.”

Pro tip – Brands can leverage Pinterest’s visual search capabilities to target consumers based on their interests and intent, increasing ad relevance and engagement.

A Proven Track Record in Digital Sales

Kim brings over 20 years of experience in digital, media, and technology sales to Pinterest. Prior to this appointment, he served as Managing Director, Head of Product – APAC at Meta, where he focused on product advancement for the region.His extensive background also includes leadership positions at Meta across Singapore and Southeast Asia, and previous oversight of the Surface business and key OEM partnerships for Microsoft in Asia Pacific.

Throughout his career, Kim has consistently demonstrated an ability to lead cross-functional teams, launch new business initiatives, and drive substantial growth. He is also recognized for his success in building collaborative partnership ecosystems and championing the APAC region as a hub for innovation.

“APAC is one of the most exciting and diverse regions in the world-where culture, creativity, and commerce move incredibly fast,” Kim said. “I’m thrilled to join Pinterest at a pivotal moment in its international growth journey. Pinterest is building a uniquely positive platform that brings inspiration and action together, and I’m excited to work with teams across APAC to leverage pinterest to deliver advertising strategies.”

This appointment signals Pinterest’s intent to aggressively pursue growth opportunities in a region characterized by rapidly evolving consumer trends and a thriving digital landscape.

Reader question – How will Pinterest balance global branding with the need for localized content and advertising strategies in the diverse APAC market? Share your thoughts!