the group Iberian press consolidates its growth in digital support. GFK gives it in its November record a total audience of 23,144,464 unique users, which represents an increase of 48% compared to the previous wave.
These data raise a Iberian press in second place in the ranking by Spanish media groups, ahead ofEditorial Unit (21.8 million), Vocento (21.7 million), Godó Group (17.7 million) and Henne (15.4 million), and only one and a half million unique users of Rush (24.7 million).
All dailies in the group are growing remarkably in this latest GFK calculation. Girona newspaper is one of the heads of the group that best accredits behavior. Its digital audience in November has grown by 34%.
Among the group headers, the behavior ofThe Newspaper of Spaina new newspaper of national dimension that grows by 46% in digital audience and which, with 3.1 million unique users, already surpasses other recently launched newspapers such as The debate (2.9 million) or The Objective (2.7 million).
This general increase in audience highlights the group’s digital bet Iberian presswhich in recent years has made a strong investment in technological innovation to adapt its headers to the digital ecosystem and to the new habits of its readers through quality content.
Iberian pressleader of regional and local information in Spain, currently has 26 printed and digital newspapers throughout Spain, in addition to other local chronicles, and several magazines. El Periódico de Catalunya, Sport, Region 7 i Emporda are some of the headers of the group.