2024-07-06 17:14:05
At the invitation of the “First Business School”, within the framework of a special course, Ralph Yirikyan, the general director of Viva-MTS, presented his experience and knowledge to the students in the fields of business leadership and management.
“The First Business School”, which has been operating in RA since 2014, aims to develop the RA business environment, especially by training qualified and competitive personnel and creating new startups.
Many graduates of “First Business School” are already engaged in entrepreneurship or work in the professional field. This allowed the speaker to present the topic comprehensively, address a wide range of leadership and management skills, and provide specific examples.
Ralf Yirikyan referred to the main approaches and principles underlying the success of modern companies using the example of Viva-MTS. During the lecture, the general director of Viva-MTS also referred to the importance of having a flexible marketing policy and innovation in the fields of technology and corporate management.
“Viva-MTS pays great attention to the variety of services offered. Each individual and organization can find a tariff plan or package that meets their budget, requirements, preferences, in which they can combine this or that voice and Internet service, various applications. This is appreciated by our subscribers, which is evident as a result of surveys aimed at evaluating subscriber satisfaction,” said Ralph Yirikyan.
The general director of Viva-MTS also referred to the activities of Viva-MTS, presenting the works aimed at the development of telecommunications and digital complex services, successful experience and achievements.
“We assessed the opportunities and risks and took the path of digital transformation. Viva-MTS is gradually turning into a technological ICT company. In line with global trends, the mobile operator is moving towards digitization. “Digital transformation is now an irreversible process after a company has made a choice in favor of a ‘smart pipe’ rather than a ‘dumb pipe’ concept.”
The speaker presented the important principles of leadership and management, by which, according to Yirikyan, a modern businessman should be guided.
“A manager must have the qualities of a leader, however, in a corporate environment, the implementation of leadership must be carried out within the framework of regulations, procedures, accepted norms, laws. At the same time, being a manager or administrator does not necessarily mean that one has to manage a large number of people. A manager is also someone who manages processes, manages critical infrastructure work, leads a team, coordinates and manages relations with beneficiaries,” said Yirikyan.
Ralph Yirikyan urged the beginning businessmen and professionals to avoid staying in the comfort zone, never to get stuck in “black” work, not to be afraid of making mistakes, to choose unstable situations and environments for establishment, to suffer, to think and to find non-standard solutions for solving problems.
“You have to lead by example. Being proactive in the workplace is one of the first steps to becoming a leader,” Ralph Yirikyan summed up.
At the end of the lecture, the general director of Viva-MTS answered the students’ questions.
Viva-MTS (MTS Armenia CJSC) It is the leading mobile communications operator in Armenia, with the most extensive network and providing a wide range of voice and data transmission services throughout Armenia. Taking the basis of activity to serve the interests of its subscribers in the best way, from the day of establishment in 2005. since July 1, Viva-MTS has been able to create a nationwide network and a large subscriber base in a short period of time. Viva-MTS is a leader in innovation and pursues all industry developments for the benefit of the country’s mobile telecommunications market. Viva-MTS is guided in its activities by ISO 26000 – Social Responsibility, ISO/IEC 27001:2013 – Information Security Management System, as well as ISO 37001 – anti-corruption and bribery prevention international standards. For more information, visit www.mts.am
Mobilniy Telesystem JSC (MTS) is the largest telecommunications operator in Russia and the CIS countries. Together with its subsidiaries, the organization serves more than 86.8 million subscribers in Russia, Armenia and Belarus. Since June 2000, MTS shares have been listed on the New York Stock Exchange under the symbol MBT. For more information, visit www.mtsgsm.com