Reebok Launches First Smartwatch Powered by VitalOS™, Disrupting Wearable Tech Landscape
A new operating system, VitalOS™, is poised to shake up the wearable technology market with the launch of the first Reebok smartwatch powered by the platform, offering brands greater control and customization options.
Boston and Calgary, December 2, 2025 – Vitalist Inc. and MicroEJ today announced a significant advancement in wearable technology, unveiling the first smartwatch from Reebok utilizing VitalOS™. This launch marks the public debut of an operating system specifically designed to empower consumer brands seeking to enter the competitive wearable market without being tethered to established, proprietary ecosystems.
According to a company release, VitalOS™ provides an alternative approach to wearable development, allowing brands to prioritize their unique design aesthetics and customer needs. “VitalOS™ is designed to give brands greater control over their wearable product experience,” stated Kalvie Legat, CEO of Vitalist. “Many companies entering the wearable category require alignment with existing platforms. Our collaboration with MicroEJ supports an approach that enables companies like Reebok to develop devices that reflect their design priorities and customer needs.”
VitalOS™: A Foundation for Scalable Wearable Innovation
Built upon MicroEJ’s virtualization technology, MicroEJ VEE, and its dedicated wearable solution, VEE Wear, VitalOS™ leverages a platform already powering over 400 million connected devices globally. This collaboration streamlines the development process, reducing costs and accelerating time-to-market.
Key capabilities of the VitalOS™ platform include:
- Low-power architecture: Designed to maximize battery life.
- Accelerated development cycles: Enabling product launches in as little as 6-9 months.
- Customization options: Allowing for brand-specific user experiences.
- Hardware-agnostic scalability: Ensuring compatibility across a range of devices.
“We designed VitalOS™ to be future-proof from day one,” explained Sean Croft, Chief Product Officer at Vitalist. “Whether it’s watches today or new form factors tomorrow, brands can scale their experiences seamlessly across generations. The platform is intended to support extended product lifecycles and efficient software-update processes.”
MicroEJ VEE: The Engine Behind VitalOS™
MicroEJ’s VEE Wear technology brings proven reliability and efficiency to VitalOS™. “VEE Wear brings to VitalOS™ the same proven foundation that already powers millions of embedded and IoT devices worldwide,” added Fred Rivard, CEO of MicroEJ. “By combining ultra-low power efficiency, reliability, and scalability, VEE Wear enables VitalOS™ to support wearables designed for efficient power consumption and scalability across device generations. Our collaboration with Vitalist provides brands with an additional option when developing connected devices.”
Reebok Leads the Charge with First Commercial Implementation
Reebok is the first global brand to commercially adopt VitalOS™, demonstrating the platform’s ability to seamlessly integrate with established brands and enhance their product offerings. The new Reebok smartwatch exemplifies how legacy brands can extend their expertise in performance and design into the wearable space, delivering authentic user experiences.
CES 2026 Preview
Vitalist, MicroEJ, and Reebok will showcase the new smartwatch and the VitalOS™ platform at CES 2026, offering attendees a firsthand look at the technology. Visitors can experience the smartwatch and learn more about VitalOS™ at the MicroEJ booth (#53029) at the Venetian Expo.
About MicroEJ
MicroEJ is a global leader in software solutions for intelligent devices, serving industry leaders across consumer electronics, energy, healthcare, and industrial automation. With over 400 million units of MICROEJ VEE deployed worldwide, the company empowers manufacturers to create smart, connected devices with rapid innovation. More information can be found at www.microej.com and on their LinkedIn page.
About Vitalist
Vitalist Inc. is an innovative technology provider focused on helping brands create superior products. Through VitalOS™, the company enables the development of seamlessly connected devices and applications that adapt to individual user needs. By integrating hardware, software, and intelligent analytics, Vitalist aims to build an ecosystem of personalized solutions that enhance human potential. Further details are available at www.vitalist.co and in their investor information section.
Disclaimer: This press release contains forward-looking information subject to risks and uncertainties, as detailed in Vitalist’s filings on SEDAR at www.sedarplus.ca.
Press Contacts:
- MicroEJ: Elsa Hervio, [email protected]
- Vitalist: Kalvie Legat, CEO, [email protected]
