“Rewind: A VHS Revival” Exhibit Celebrates the Unsung Artists of Movie Poster Art
A nostalgic journey through cinematic history is currently on display at the Orange County Fair, but this exhibit isn’t focused on the stars themselves – it’s a tribute to the artists who captured their magic on iconic movie posters. “Rewind: A VHS Revival” shines a spotlight on the often-overlooked creators behind some of film’s most enduring images, offering a rare glimpse into their process and artistry.
From Blockbuster Anticipation to Artistic Recognition
In an era of instant streaming, the anticipation surrounding a film’s release feels like a distant memory. As viewing habits have drastically changed, the exhibit serves as a poignant reminder of a time when movie posters were often the first – and most captivating – introduction to a cinematic world. The exhibit’s curator emphasizes that these images aren’t simply promotional materials; they’re cultural touchstones that evoke powerful memories.
“I think a lot of people don’t realize that somebody puts in that time and energy and refines a process through working with certain materials to create an image that becomes etched in people’s memory,” said Joy Feuer, co-founder and curator of the exhibit. “It evokes going to the movies with family or friends, a date night… On the music stuff that we did, listening to an album or remembering a concert and being there with somebody.”
Honoring the Legacy of John Alvin
A central focus of “Rewind” is the career of the late John Alvin, a prolific movie poster artist whose work graced films like “E.T. the Extra-Terrestrial,” “Star Wars,” and “Blade Runner.” A dedicated section, “Creating the Promise of a Great Experience,” meticulously illustrates Alvin’s creative process, from initial sketches to finished artwork. Several examples of his concept art are on display, showcasing his ability to distill a film’s essence into a single, compelling image.
Alvin’s widow, Andrea, reflects on the challenges and rewards of working within the constraints of the film industry. “Oftentimes, the most creative work comes out of the most restrictions because you’re forced to come up with something… that meets all of these requirements,” she explained. “In essence, that’s what illustration is. It’s not just illustration, but you have to be creative within the confines of what you are trying to say in the painting.” She authored “The Art of John Alvin,” a book detailing his work and process, which heavily influenced the exhibit’s design.
Giving Credit Where Credit is Due
The exhibit also addresses a historical imbalance: the frequent lack of recognition for artists working “below the line” in filmmaking. Leslie Combemale, representing Alvin’s work, sees “Rewind” as an opportunity to rectify this oversight. “This is iconic and important work artistically but also a part of the making of a film,” Combemale, owner of ArtInsights Gallery of Film and Contemporary Art, stated. “We want people to be more aware of that, and in general, more aware of below-the-line artists who have such an impact on the finished product of a film and how integral they are to a film’s success.”
Artists like Dawn Baillie, known for her work on “Dirty Dancing” and “Silence of the Lambs,” are also celebrated in dedicated displays. The exhibit also features the work of J.C. Backings, a scenic backdrop company that has been creating large-scale painted backdrops for Hollywood films since 1962, including those used in “The Sound of Music” and “Logan’s Run.”
A Nostalgic Experience for Fairgoers
Beyond the artwork itself, “Rewind” offers a highly interactive experience. Visitors are greeted by a display of vintage videotapes, evoking the atmosphere of a classic video store. A pop-up scene from “The Wizard of Oz” invites playful photo opportunities, while a “Saturday Night Fever” dance floor encourages visitors to relive the disco era. Live painting demonstrations, featuring artists like Angel Acordagoitia, add another layer of engagement.
“Since I was a kid, I always wanted to draw and paint,” said Acordagoitia, who also paints album covers. “Luckily, my parents have always encouraged me… I know it’s hard, but if you have the drive [and] make connections, that’s what you need.”
Another interactive exhibit, “The Magic of Matte Painting,” allows visitors to step into a painted backdrop and experience the illusion of a cinematic set. Betty Carlos, a vendor at the fair, noted that the exhibit has been a welcome addition for returning fairgoers. “It’s always lovely because they did such an amazing job, but having something new… having this new experience was definitely a refresher and an exciting new exhibit.”
“Rewind: A VHS Revival” is on display at the Orange County Fair through August 17, offering a unique and heartfelt tribute to the artists who helped shape the visual landscape of cinema.
