Sacha Baron Cohen revives his infamous 1990s persona in Ali G: Who Iz I?, a guerrilla comedy sequel hitting theaters on October 23, 2026. The film pits the character’s absurd streetwise delusions against modern American political polarization, immigration anxieties, and identity politics.
Ali G Targets American Political Divide
Two decades after his last major cinematic outings, Alistair Leslie Graham returns to a world that has changed dramatically. He still wears his signature wraparound shades and NBA gear, though he is now a middle-aged man who still believes he is Black after five decades on Earth.
The character travels across the Atlantic to pull off a series of high-stakes hoaxes. Unlike his earlier movies, this project uses unscripted prank mechanics similar to Borat, dropping an oblivious figure into tense social environments to see how easily real people embrace prejudice.
Prankster Dupes Unsuspecting Targets
Sacha Baron Cohen does not limit his screen time to the titular rapper. The production relies on real people who do not know they are interacting with a master prankster.
In an age where a comedian’s career can be ended by a single un-PC joke, I thought I’d play it safe and bring this guy back. https://t.co/8ckR5pQZQt
A credit at the end of the film thanks Gar Lester “for not suing.” The dupes are integrated into a large climax fabricated with body doubles and covert reshooting.
Those who can make you believe absurdities can make you commit atrocities.
Voltaire, quoted in the film
One politician is already planning to sue Baron Cohen. Some targets are mainstream politicians, which provides a sense of topicality.
Cohen Ends Guerrilla Comedy Career
This is a Four By Two Films production in association with Working Title Films. The comedian insists this is his final foray into guerrilla prank filmmaking because death threats, security risks, and the exhaustion of hoodwinking the public have made the genre unsustainable.
He’s adamant: no more Borat, no more Bruno, and no more Ali G. They are too hard and too risky.
Cohen admits the chaotic state of modern political discourse made this return necessary.
Because I’m terrified of where our society is headed, and the way I can comment on that is through my comedy.
Sacha Baron Cohen, via The Hollywood Reporter
Satire Meets Gross-Out Humor
The film includes gross-out stunts the Jackass crew would turn their noses up at. These moments are often choke-on-your-popcorn disgusting, though occasionally properly funny.
Trailer for a trailer alert. https://t.co/QzUMUE42JJ
The movie operates on the idea that while society has transformed, human gullibility and prejudice have not.
It is not yet known if audiences will embrace the return of a 1990s cultural appropriator in an era sensitive to identity politics.