Samsung Canada has launched a new public outreach initiative called Ask Us Anything, drawing on eight years of foldable phone innovation to answer practical questions about durability and everyday device use while rolling out smoother device-switching tools.
Foldable smartphones are shifting rapidly from an emerging product category into the mainstream. As more consumers weigh whether their next device will be a foldable, lingering questions regarding daily durability, productivity, and the friction of leaving a current operating system have taken center stage. To address these concerns directly, Samsung Canada introduced its Ask Us Anything initiative on October 15, 2026.
Tarik Akad and the Evolution of Foldable Phone Conversations
The conversation surrounding foldable devices has undergone a fundamental transformation since the technology first emerged. Early inquiries focused heavily on the mechanics of the hardware itself, whereas current discussions center on how these devices integrate into everyday life, work routines, and creative projects.
Samsung has spent the last eight years pioneering and advancing the foldable category.
Tarik Akad, Vice President, Mobile Experience, Samsung Canada
Akad noted that consumer interest in foldables has reached unprecedented levels, driving an evolution in public dialogue. People want to understand not only what foldables can do, but what it’s actually like to live, work and create with them every day,
Akad explained, adding that the new program leverages eight years of expertise to address customer inquiries transparently.
Ask Us Anything reflects confidence in the company product lineup and the willingness to face whatever questions customers might ask, supported by eight years of experience intended to make the category more accessible to people considering the hardware for themselves.
The Creators and Experts Answering Consumer Questions
Rather than relying solely on corporate messaging, the outreach campaign brings together an active squad of contributors spanning technology, photography, gaming, travel, and lifestyle categories.
- Matt Moniz (@mattmoniz123) and Andres Vidoza (@andresvidoza) providing technology insights
- Liv Biermann (@itslivb) contributing through Team Galaxy
- Katarina Mogus (@katamogz)
- Kody Ng as part of Team Galaxy at @herokme
- Tausif Hussain (@hussaintausif)
- Thao Huynh (@thaohuynhtv)
Canadians can submit inquiries across the internet by using the hashtag #GalaxyAskUsAnything or by tagging @SamsungCanada on social media platforms to receive real-time guidance from the creator squad.
Reducing Technical Barriers to Switching Operating Systems
A significant portion of consumer hesitation stems from the perceived complexity of migrating data from existing mobile ecosystems. To minimize this friction, the initiative highlights technical updates designed to streamline the transition process for new buyers.
| Ecosystem Feature | Operational Enhancement |
|---|---|
| Smart Switch | Enables wireless data transfer by scanning a QR code without requiring the app to be pre-installed on an iOS device, bringing contacts, photos, messages, apps, and settings over to Galaxy. |
| Quick Share | Supports direct file sharing with AirDrop on supported hardware. |
| RCS Messaging | Delivers cross-platform multimedia chats and modern messaging features on compatible devices. |
Consumers evaluating a transition can visit Switch to Galaxy to review step-by-step migration guides.