Forum discussions will feature a moderated panel of experts from across the technology industry to explore the latest trends in AI, Home Appliances, services and Design
SEOUL, South korea, Dec. 22,2025 – Tech enthusiasts,brace yourselves. Samsung Electronics announced today a series of four moderated Tech Forums at CES 2026, promising a deep dive into the future of technology and a revealing look at the company’s AI strategy. The forums, set to unfold against the glittering backdrop of Las Vegas, aim to unpack the latest industry trends and spark conversation about what’s next.
A Peek Behind the Curtain at CES 2026
The Samsung Tech Forums will take place January 5-6 at the Latour Ballroom within the Wynn Las Vegas. Each panel will bring together Samsung executives, industry partners, academics, media representatives, and analysts to dissect key topics: AI, Home Appliances, Services, and design.
- Streaming’s Evolution: A panel will explore the rise of free ad-supported streaming television (FAST) and its impact on the future of television.
- Human-Centered Design: Experts will discuss the importance of designing technology with people, not just specs, in mind.
- AI integration: The forums will highlight how AI is no longer just about what it *can* do, but how it makes people *feel*. A focus on emotional connection and intuitive experiences is becoming paramount.
These Tech Forum discussions aren’t happening in a vacuum.They’ll run alongside a showcase of Samsung’s newest products at the Samsung Exhibition zone at the Wynn, from January 5th through 7th. The forums are designed to provide context and insight into the innovations on display, offering a more holistic view of Samsung’s technological direction.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, and also memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and clever connected experience.
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SOURCE Samsung Electronics
