2023-09-26 22:00:02
BMW Motorrad stand at the Interlagos Festival, which was confirmed to take place in 2024 as many cars. The event features industry launches and test drives open to the public and was renewed for five years in the city of São Paulo. The event hosted tests, exhibitions and competitions at the Interlagos race track. The Interlagos Motos Festival will take place between the 7th and 9th of June while the Autos edition will take place between the 8th and 11th of August. Tickets will go on sale in March 2024 and will have prices between R$90 and R$1,295 depending on the type of experience provided to the visitor. Visitors will be able to test on the track depending on the Internet/Reproduction ticket category. According to the organizers, 95% of exhibitors renewed their membership to the event, which this year carried out more than 8,000 motorcycle tests on the race track and 7,300 car tests. Next year, the paved area built for The Town will have new activities open to the public during the event days. “The new arena holds three times as many people as previous editions, meaning we will have more comfort for participants and space for sponsor activations within the biggest event in the world in the sector”, explains Marcio Saldanha, CEO and founder of Festival Interlagos. I have never seen such a complete atmosphere. This result is confirmed by the acceptance of our audience and the growing interest of even more brands in participating in this innovative format”, says Eduardo Bernasconi, one of the Festival’s organizers. Tickets start at R$90 but sales will only open in March 2024 Interlagos Festival/Disclosure Next year around 120 thousand people are expected at the motorcycle event and 100 thousand at the August edition of the Interlagos Autos Festival.
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