Becton, Dickinson and Company is expanding its leadership team in the vascular access sector, seeking a Sr. Product Manager – PICCs & Midlines at Becton Dickinson & Company to steer the growth of its specialized catheter franchises. The role, based in the Salt Lake City area, is designed for a strategic marketer capable of bridging the gap between high-level business objectives and the tactical execution required to move medical technology into clinical settings.
The position arrives at a time when Becton Dickinson (BD), one of the world’s largest global medical technology companies, is doubling down on its purpose of advancing the world of health. By focusing on Peripherally Inserted Central Catheters (PICCs) and Midline catheters—critical tools for delivering long-term medication and nutrition—the company aims to refine how healthcare providers manage vascular access for patients with complex needs.
For the incoming manager, the mandate is clear: drive growth through a combination of downstream demand generation and rigorous market shaping. This is not a maintenance role; it is a growth-oriented position requiring a leader who can influence cross-functional teams—from R&D and Clinical Affairs to Supply Chain—without necessarily holding direct authority over them.
The Strategic Mandate for Vascular Access
At its core, the role focuses on the lifecycle and market penetration of two specific product lines. PICC lines are long-term catheters inserted into a peripheral vein and advanced to the central venous system, even as Midlines offer a middle-ground solution for intermediate-term therapy. Managing these franchises requires a deep understanding of the B2B healthcare environment and the ability to build lasting relationships with Key Opinion Leaders (KOLs) and medical advisory boards.
The Senior Product Manager will be responsible for the annual and strategic marketing plans, ensuring that the product’s financial performance aligns with broader corporate initiatives. This involves a complex balancing act: forecasting demand with operations teams to prevent supply shortages while simultaneously collaborating with the sales force to capture new market share.
Beyond the spreadsheets, the role demands “strategic marketing acumen.” So the candidate must be able to conduct thorough market assessments and translate those findings into clear, actionable recommendations that can pivot a product’s trajectory in a competitive MedTech landscape.
Candidate Requirements and Qualifications
BD has set a high bar for the ideal candidate, prioritizing a blend of academic achievement and “boots-on-the-ground” experience in the life sciences industry. The company is looking for a creative thinker who is intellectually curious and willing to take calculated risks with novel ideas to stay ahead of industry trends.
The baseline requirements include a bachelor’s degree and a minimum of six years of relevant marketing experience within the life sciences sector. Specifically, the company is seeking expertise in downstream marketing—the phase of the product lifecycle focused on demand generation and getting the product into the hands of the end-user.
| Category | Required Qualifications | Preferred Qualifications |
|---|---|---|
| Education | Bachelor’s Degree | Master’s Degree |
| Experience | 6+ Years Life Sciences Marketing | Direct Medical Device Experience |
| Specialization | B2B & Downstream Marketing | Vascular Access Device Familiarity |
| Mobility | Up to 20% Domestic Travel | Local to Salt Lake City (or open to relocation) |
Operational Expectations and Workplace Culture
The role is anchored in Salt Lake City, and while BD provides relocation assistance, the company is firm on its commitment to on-site collaboration. In an era of remote work, BD requires a minimum of four days of in-office presence per week for most roles. The company maintains that this face-to-face interaction is essential for the creativity and problem-solving required in the fast-paced healthcare industry.
Prospective employees should also note that employment may be contingent upon proof of COVID-19 vaccination, depending on the specific role and location, in accordance with the company’s Workplace Accommodations Policy.
The compensation package reflects the seniority of the position, with a disclosed annual salary range between $143,300 and $236,500. In addition to the base pay, the role is eligible for an annual bonus and a potential discretionary Long-Term Incentive (LTI) bonus, along with reimbursements for vehicle and phone usage.
Comprehensive Support and Well-being
BD’s benefits package is notably expansive, extending far beyond standard health insurance. The company offers a wide array of “life balance” programs, including adoption assistance, backup daycare, and support for neurodivergent adults and caregivers. Financial well-being is addressed through a 401(k) plan, a deferred compensation plan, and access to the Baxter Credit Union.
Health resources are equally detailed, featuring specialized programs for anxiety management, sleep improvement, and diabetes management, as well as virtual physical therapy. This holistic approach to employee wellness is presented as part of a performance-based culture that encourages associates to bring their authentic selves to work.
Impact and Industry Context
The focus on PICCs and Midlines is part of a broader trend in the medical device industry to reduce complications associated with vascular access, such as catheter-related bloodstream infections (CRBSIs). By optimizing the marketing and delivery of these devices, the Senior Product Manager directly influences the quality of care provided to patients in hospitals and clinics worldwide.
For the professional, this role offers a vantage point into the entire MedTech ecosystem—from the initial design and engineering phases to the final delivery of billions of products annually. It is a position that demands both the analytical rigor of a financial manager and the interpersonal skills of a diplomat.
Disclaimer: This article is for informational purposes only and does not constitute a job offer or professional career advice.
The next step for interested candidates is to engage with the official BD Careers portal to submit credentials and verify current opening status. As the healthcare landscape continues to evolve toward more specialized, long-term care solutions, the demand for experienced product leadership in vascular access is expected to remain a priority for the company.
Do you have experience in MedTech product management or insights into the Salt Lake City healthcare hub? Share your thoughts in the comments or share this article with your professional network.
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