Sephora Secures Naming Rights to Unrivaled 3×3 League’s Arena in Expanded Partnership
Sephora will now be known as the naming rights partner of unrivaled’s Miami headquarters, solidifying a growing relationship with the professional women’s basketball league.
Unrivaled, the innovative 3×3 professional women’s basketball league, has considerably expanded its partnership with Sephora, with the US beauty retailer securing naming rights to the league’s dedicated venue in Miami, Florida. The arena will now be known as Sephora arena. This deepened collaboration builds upon an initial sponsorship established earlier in 2025, where Sephora became the league’s official adn exclusive beauty partner.
Under the expanded agreement, Sephora will continue to provide makeup artists for all Unrivaled athletes and broaden its player gifting program. The beauty brand will also increase its investment in behind-the-scenes content creation, offering fans a more immersive experience. “we’re proud to deepen our partnership with Unrivaled as we enter a second season together and expand our commitment as the naming rights partner of the league’s new arena,” stated a senior Sephora official. “from day one, our relationship with Unrivaled has always been rooted in shared values, including championing players both on and off the court, celebrating excellence, and advocating for equity within our communities – and we’re excited to continue building on this momentum in the months to come.”
The initial sponsorship granted Sephora prominent on-court signage and branding within the player arrival hall, alongside several activations during the league’s inaugural season. The latest move underscores Sephora’s commitment to supporting women’s sports and empowering athletes.
As Unrivaled prepares for its second season,scheduled to run from January 5 to March 4,2026,the league is also expanding its roster.Two new clubs, Breeze BC and Hive BC, will join the original six teams from the first season. this expansion comes on the heels of a successful Series B investment round that valued Unrival
