Shopify Stock Dip: ETF Buying Opportunity?

by mark.thompson business editor

Shopify Shares Dip Despite Revenue Beat as AI Concerns Loom Large

Despite exceeding revenue expectations, Shopify Inc. (NASDAQ:SHOP) saw its shares decline by 6% on February 11, 2026, as investors grappled with earnings results and broader anxieties surrounding artificial intelligence within the software sector.

Shopify reported revenues of $3.67 billion for the quarter, surpassing the Zacks Consensus Estimate by 2.55%. This represents a significant increase compared to the $2.81 billion in revenue generated during the same period last year, a surge attributed to robust holiday shopping activity.

The Canadian e-commerce giant posted adjusted earnings per share of 48 cents, falling slightly short of the Zacks Consensus Estimate of 50 cents. However, this figure still marked an improvement over the 44 cents per share reported in the year-ago quarter.

AI Investments Impacting Margins

The company anticipates free-cash-flow margins in the “low-to-mid teens” for the first quarter, a slight decrease from previous levels. According to Chief Financial Officer Jeff Hoffmeister, this softer outlook is directly linked to ongoing investments in artificial intelligence (AI) tools.

Shopify, a key provider of software solutions for businesses launching and managing online storefronts, has experienced a challenging period in the market, with its stock declining as much as 29.2% over the past month. The recent selloff in the software sector, fueled by fears surrounding AI, has significantly impacted Shopify’s performance.

However, Shopify President Finkelstein believes that concerns about a widespread AI-driven software downturn are overstated. He emphasized that companies functioning as platforms and infrastructure providers are better positioned to navigate these challenges than those focused solely on feature-based offerings, as reported by CNBC.

GMV Surges, Outlook Improves

Shopify’s gross merchandise volume (GMV) – a measure of the total value of goods sold through its platform – climbed 29% year-over-year to $123.8 billion, exceeding analyst estimates of $121.3 billion, according to data from FactSet.

Looking ahead, Shopify projects first-quarter revenue growth in the “low-thirties percentage range” year-over-year, surpassing analysts’ projected growth of 25.1%, as per FactSet.

In a show of confidence, Shopify’s board approved a $2 billion share repurchase program. A buyback program is generally interpreted as a positive signal from management regarding the company’s stock value. The company also maintains a healthy balance sheet with manageable debt levels. Despite these positive indicators, one analyst noted that the stock’s valuation remains relatively high.

Valuation Concerns

Currently, Shopify trades at a price/earnings ratio of 92.20X on a trailing-twelve-month basis, significantly higher than the 28.44X multiple recorded by the Internet – Services industry. The price-to-book ratio is also elevated, standing at 13.24X compared to the industry average of 1.97X.

ETFs to Watch

Given these dynamics, investors may want to monitor Shopify-heavy exchange-traded funds (ETFs) such as the ARK Blockchain & Fintech Innovation ETF (ARKF) and the First Trust Dow Jones International Internet ETF (FDNI). A basket approach can help mitigate company-specific concentration risks. However, caution is advised regarding investments in internet and fintech stocks and ETFs, as AI-related fears may resurface periodically. Both ARKF and FDNI experienced losses of over 3% and 2%, respectively, on February 11, 2026.

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