Shufersal Deal (Flash 90 photo/ Yossi Aloni)
In order to compete with the expensive prices of the food monopolies, the marketing chains have been owning private brands for years. Rami Levy, Shufersel, Yohannoff and other chains put their name on different products, which are essentially the same but cheaper in price.
Following the wave of price increases this year, there was a considerable increase in the purchase of private brands at the expense of the more well-known ones. But sometimes it turns out, the price comes at the expense of quality.
A customer who purchased a box of premium ravioli from the Shufersal private label was disappointed to discover that the product was much less expensive than it was supposed to be. On the packaging it is written that the net weight of the product is 300 grams, and according to the customer’s inspection, he received only 143 grams.
More in-
“Ravioli from Shufersal… should be 300 grams net, actually 143 including the box… they sell packaged air.” The customer wrote in a post on the Facebook group ‘What does it really look like?’, while sharing the image of the product.
Recently, a survey was conducted by the Hot Consumer Club, a survey that examined the behavior of Israeli consumers following the cost of living in a variety of categories: consumption changes, checking accounts and financial management.
Most of the public (80%) believe that following the price increase they will buy less or reduce the purchase of the brands they used to buy. Accordingly, about 80% of the public report that they would prefer to purchase groceries produced by the ‘private brand’, in such and such quantities. And despite the considerable effect of the price increase on the public and the willingness to change their buying habits, about 70% of the public spent last summer on vacation and/or are planning to go on vacation.
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