SK Telecom’s ‘Face-up Campaign’ Wins Top PR Award for Promoting Multicultural Awareness
SK Telecom’s commitment to social responsibility has been recognized with a prestigious award for its impactful YouTube content. The company’s sports channel, ‘Strike,’ received the grand prize at the Korea Public Relations Society’s PR Communication Awards on December 5, 2025, for its “Face-up Campaign,” a video series focused on fostering understanding and inclusivity within multicultural families.
Recognizing the Power of Sport for Social Good
The award-winning ‘Face-up Campaign’ highlights the transformative power of sports in uniting communities. The video series chronicles the six-month journey of 15 teenagers from diverse cultural backgrounds as they learn to play basketball together. Through teamwork and shared experiences, the campaign demonstrates how sports can build bridges and promote personal growth. Part two of the series alone garnered 350,000 views, showcasing significant public engagement.
Expanding ESG Initiatives Through ‘Strike’
SK Telecom’s ‘Strike’ channel isn’t simply a platform for sports content; it’s a vehicle for driving environmental, social, and governance (ESG) initiatives. Since 2020, the channel has spearheaded the ‘With Challenge,’ initially designed to support children impacted by school closures during the COVID-19 pandemic.
Beyond the ‘With Challenge,’ ‘Strike’ has launched several campaigns aimed at improving well-being and raising awareness of important social issues. These include ‘Shoot Sports Time,’ which encourages a healthy lifestyle through athletic activity, and ‘Like you,’ a campaign dedicated to fostering acceptance and understanding of individuals with developmental disabilities.
A Continued Commitment to ESG Value
“SK Telecom will continue to pursue activities that create ESG value through sports with fans,” stated a senior official from the company. This commitment underscores SK Telecom’s dedication to leveraging its platform for positive social impact and solidifies its position as a leader in corporate social responsibility within the telecommunications and broadcasting industries.
The recognition from the Korea Public Relations Society serves as a testament to the effectiveness of SK Telecom’s approach and its dedication to building a more inclusive and equitable society.
