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TechJuice
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Your source for technology news in Pakistan.
Published: August 26, 2025
AI-powered ads and AR Lenses significantly outperform traditional static formats,
according to a new study that coudl reshape social media marketing strategies. The research, wich surveyed over 14,800 respondents across seven global markets, suggests that generative AI is poised to become a major driver of success for digital advertising.
This data arrives at a time when the role of AI in various aspects of life is a hot topic. The findings, from a collaboration between Snapchat, Eye Square, and PMG, highlight the tangible impact of AI in marketing campaigns.
Generative AI Ads Amplify Brand Impact
The study, spanning Australia, Canada, France, Germany, Saudi Arabia, the U.K., and the U.S., offers compelling evidence for the efficacy of AI-enhanced advertising. AI-assisted video ads and AR Lenses consistently outperformed static ad formats across all key performance indicators. This indicates a significant shift in how consumers respond to digital content.
