NEW YORK – The rear camera bar, a design pioneered by Google on its Pixel 6 series in October 2021, is now appearing on Sony’s latest mid-range smartphone, the Xperia 10 VII. This move marks a stylistic shift for Sony, as it’s the first time its handsets have featured horizontally oriented rear cameras as the original Xperia 10 in 2019.
Sony’s new Xperia 10 VII adopts Google’s distinctive rear camera bar design, continuing a trend seen across the industry.
- Sony’s xperia 10 VII features a horizontal rear camera bar, mirroring Google’s Pixel 6 design.
- The device is priced at £399 / €449 and boasts a 6.1-inch OLED display wiht a 120Hz refresh rate.
- Key specs include the Snapdragon 6 Gen 3 processor, 8GB of RAM, and 128GB of expandable storage via microSD.
- The Xperia 10 VII retains a 3.5mm headphone jack and a 5,000 mAh battery for two-day life.
- Sony continues to struggle for significant market share in the global smartphone industry.
The xperia 10 VII arrives with a price tag of £399 or €449. It sports a vibrant 6.1-inch OLED display with FHD+ resolution and a smooth 120Hz refresh rate. Powering the device is the Snapdragon 6 gen 3 application processor, paired with 8GB of RAM. Storage comes in at 128GB, with the welcome addition of a microSD card slot for expansion.
Adding to its appeal for some users, Sony has also included a 3.5mm headphone jack. The phone features front-facing stereo speakers and a significant 5,000 mAh battery, promising up to two days of usage. Color options include white, charcoal, and turquoise.
Sony’s Enduring Smartphone Struggle
Despite its prowess in other consumer electronics like gaming consoles and professional cameras, Sony has consistently found it challenging to gain significant traction in the smartphone market. Past attempts, including 4K displays and retaining features like headphone jacks and microSD support, haven’t translated into widespread success.
