SpaceX shares climbed over one percent in morning trading after CEO Elon Musk announced plans to rename the company’s artificial intelligence unit to SpaceXSI. The proposed rebrand follows a federal executive order by President Donald Trump requiring administrative departments to replace artificial intelligence terminology with super intelligence.
Space Exploration Technologies Corp. stock gained ground following the weekend announcement, which marks the second identity change for the enterprise’s AI division in recent months. SpaceXAI itself was created only a few months ago after the transaction consolidated the two companies. SpaceXAI develops Grok, the chatbot platform. Grok is also widely integrated into US government and military operations, as part of a $200 million agreement reached in July 2025.
Musk Confirms SpaceXSI Rebrand Following White House Directive
The terminology change began when an X user asked the billionaire entrepreneur if there was any possibility of changing the division’s name to match Washington’s newly preferred phrasing. Musk answered directly on the social media platform, confirming the operational change while responding to the public inquiry. He followed up with statements declaring that the organization is fundamentally a Super Intelligence company rather than a traditional technology enterprise. Musk previously endorsed and contributed to Nick Bostrom’s 2014 book, Superintelligence: Paths, Dangers, Strategies,
which warned of uncontrollable super intelligence that Musk said could pose a greater danger than nuclear weapons.
No more AI. SI. It’s better.
Elon Musk, CEO
Musk gave no effective date for the rebrand.
At the time of publication, the spacexsi.com domain was listed for sale.
President Trump Signs Executive Order Replacing Artificial Intelligence Terminology
The federal pivot originated with a directive signed by President Donald Trump. Signed on September 29, 2026, the administrative instruction carries the title Inaugurating the Era of Super Intelligence.
Statutory references enacted by Congress remain exempt until lawmakers pass formal conforming amendments.
Administration officials argue that contemporary frontier systems have advanced far beyond the capabilities implied by legacy terminology. Prior to issuing the directive, the administration evaluated public sentiment through social media polling asking whether participants preferred super intelligence
or superior intelligence,
where more than 50,000 people responded with 65 percent backing super intelligence.
The White House also established a Super Intelligence Force intended to coordinate federal engagement with technology companies and infrastructure providers, and signed a White House Super Intelligence
agreement alongside industry leaders including Sundar Pichai, Dario Amodei, Mark Zuckerberg, Greg Brockman, and Jensen Huang.
Wall Street Responds to Corporate Rebrand and Market Targets
Financial markets reacted quickly to the twin announcements involving federal policy and corporate positioning. Morgan Stanley analyst Adam Jonas described shares as unusually cheap
and maintained an Overweight rating on SpaceX shares while reiterating a $300 price target implying about 89% upside from current levels.
| Market Metric | Recorded Value |
|---|---|
| SpaceX Stock Move | Up over 1% to 5% in trading sessions |
| Analyst Price Target | $300 (Morgan Stanley) |
| Government Agreement Value | $200 million Grok federal pact |