Square Enix Announces Bold New Vision for 2024, Focusing on AI and Cutting-Edge Technologies
In a not-so-surprising move, publisher Square Enix has revealed its ambitious plans for the year 2024, once again pledging to pursue the latest speculative technology trends in the market. President Takashi Kiryu declared the company’s intention to aggressively incorporate AI and other cutting-edge technologies into both content development and publishing functions.
While a specific timeline was not disclosed, Kiryu emphasized the short-term goal of improving development productivity and enhancing marketing efforts using these technologies. This suggests that future releases, such as Final Fantasy VII Rebirth, may undergo a technological transformation.
Square Enix’s track record reflects a history of making significant investments in emerging technologies, including blockchain entertainment/Web 3.0 and cloud-based solutions. However, the company’s long-term strategy is where potential concerns arise. Kiryu outlined a plan to leverage these technologies to create new types of content for consumers, citing technological innovation as a source of business opportunities.
AI’s prominence in the gaming industry is expected to rise in 2024. The recent success of The Finals, a game that controversially replaced paid voice actors with AI-generated voices, indicates a growing acceptance of this technology among consumers.
With Square Enix’s continued pursuit of tech trends, the question arises: Is the company genuinely embracing AI, or simply following industry fads? Share your thoughts in the comments.
Source: hd.square-enix.com
About the author:
Khayl Adam is a seasoned video game journalist with a passion for strategy games and CRPGs. He holds a special fondness for dachshunds and aspires to become the world’s top video game journalist.