2024-04-26 06:52:06
Started venture in 2020
Mohit and Rahul Yadav belong to Jaipur. The duo started Minimalist in October 2020. The pair has a history of venture building. He previously launched fashion and e-commerce ventures. Then, taking her experience and expertise further, she decided to enter the beauty and personal care field. The brothers focused on developing products that were not only effective, but also transparent.
Revenue of Rs 100 crore in 8 months
From the beginning, Minimalist focused on becoming a profitable business. The company achieved revenues of Rs 100 crore within just eight months of its inception. This impressive achievement can be attributed to the strategic vision of the founders and their commitment to providing high quality products. For any brand to be successful in a crowded market, it is important to do something different. The company’s focus on research and development helped it develop patent-pending formulations. This differentiated the company’s products from the competition.
Attention given to customer needs
To expand the company’s presence in international markets, Mohit and Rahul focused on the needs and preferences of customers in different countries. To meet these, we expanded our product offerings. The brothers realized that a product that sells best in one market may not necessarily do the same in another. So they carefully selected their products for each country, taking into account factors such as local trends, seasons and preferences. This approach ensures that the brand remains relevant.
What are your plans for the future?
Looking to the future, Minimalist has ambitious growth plans. The company aims to leverage its success and expertise in the BPC space. In doing so, it wants to expand its range of products. Minimalist intends to become a major player in the industry by developing a pipeline of new products and identifying merger and acquisition opportunities.