Sunday Trading Row: Supermarket vs. Council

by mark.thompson business editor

Sunday Shopping Dispute in Sleeuwijk Highlights Dutch Tradition vs. Modern Convenience

A battle is brewing in teh Dutch municipality of Altena, where an Albert Heijn supermarket is challenging local ordinances that prohibit Sunday trading. The dispute centers on deeply held traditions surrounding Sunday rest and raises questions about economic freedom versus cultural preservation. Customers seeking groceries on Sundays in Sleeuwijk currently face a closed door, forcing them to travel significant distances to neighboring towns.

The Albert Heijn Nieuwe Es in Sleeuwijk argues the current regulations are “arbitrary and discriminatory,” notably given that other businesses – restaurants, meal delivery services, and bicycle rentals – are permitted to operate on Sundays. According to a company spokesperson, the supermarket seeks to accommodate customers who prefer to shop during the weekend, noting that residents are currently required to travel “unnecessarily far” to Heusden, Waalwijk, Raamsdonksveer, or gorinchem to purchase groceries on Sundays.

Did you know?-The Netherlands historically had strict Sunday closing laws, rooted in Protestant religious observance. These laws have gradually relaxed over time, but regional variations remain.

The Sacredness of Sunday in altena

The conflict stems from a long-standing commitment to Sunday rest within the municipality of Altena, a region frequently enough described as part of the Brabant Bible Belt. For the conservative political party SGP Altena, the principle is non-negotiable.”God’s word states: after six days of work, rest on the seventh day,” stated party leader Theo Meijboom, emphasizing the importance of upholding religious tradition. He expressed concern over the encroachment of a “24-hour economy” and argued that the prevalence of Sunday shopping elsewhere in the Netherlands does not justify its introduction to Altena.

The municipality’s current shopping hours ordinance allows stores to open from 6:00 AM to 10:00 PM monday through saturday, effectively closing retail operations on Sundays. Though, an exception exists within the historic Woudrichem fortress, where shops are permitted to open on Sundays to cater to tourists. Local parties maintain this does not create unfair competition with the Albert Heijn in Sleeuwijk, as no supermarket exists within the fortress.

Pro tip:-The Services Directive,cited by Albert Heijn,aims to remove barriers to cross-border trade within the EU,but member states retain some power to regulate working hours.

A Matter of Fairness and European Law

The supermarket’s legal team contends that the restrictions on retail are inconsistent and unfair. “Being served in a resturant does not infringe on Sunday rest, while buying an egg in the supermarket apparently does,” a lawyer for Albert Heijn wrote in a letter to the Altena municipal council. The argument highlights what the supermarket perceives as a double standard, suggesting that the act of stocking shelves or purchasing groceries is no more disruptive to the peace of Sunday than dining at a restaurant.

Moreover, the supermarket asserts that the protection of Sunday rest may violate European Union rules outlined in the Services Directive, which aims to promote the free movement of services across member states.

Reader question:-How might a compromise between tradition and convenience look in Sleeuwijk? Perhaps limited Sunday hours or seasonal exceptions?

Legal Action Looms

The Mayor and Aldermen are currently reviewing the Albert Heijn’s request and will advise the municipal council on how to proceed. Ultimately, the council holds the authority to amend the shopping hours ordinance. However, Albert Heijn has signaled its intention to pursue legal action if the municipality remains unwilling to compromise.

“we hope to find a solution that combines freedom of choice and respect for tradition,” a supermarket spokesperson stated. The outcome of this dispute will likely set a precedent for similar cases across the Netherlands, where

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