Tesla has its own Super Bowl ad! Just don’t tell the audience to buy an electric car. But in the 30-second spot, it reversed, “demanding that Tesla’s full self-driving system be completely banned from public roads.”
This ad was produced by THE DAWN PROJECT, an organization founded by tech entrepreneur Dan O’Dowd and whose goal is to “Making computers safe for humanity”
Currently, O’Dowd and his group are targeting Elon Musk’s Tesla company in an attempt to ban the car’s full self-driving capability from Tesla.
The ads featured in The Dawn Project’s Super Bowl will include a ton of footage about accidents, mistakes and glitches in Tesla’s autonomous driving system. as a child crossing the road The car ignored the traffic sign and swerved into the wrong lane. The 30-second clip, which will feature a Super Bowl commercial, will air in Washington, D.C., as well as other metropolitan areas such as Austin, Texas and Atlanta, Georgia.
There is a point that the Washington Post analyzed on this subject. As usual, the Tesla company doesn’t like to advertise itself in traditional ways. Therefore, the company usually does not show advertisements on TV. The consequences of those who see this ad may become their first impression of Tesla, remembering it as the defect of the company’s cars.
However, the Super Bowl ad may not be the worst concern for EV companies, as several agencies in the United States are investigating Tesla on autonomous driving. From Tesla’s claim that its cars can drive themselves. But if it can’t meet the requirements or testing standards of various agencies, then it’s difficult to get on the road and really use it.
While Musk may be unhappy with the Super Bowl ad targeting Tesla, there’s a positive side to it. Having advertisers spending $7 million per 30 seconds just to get a brand to perform in the Super Bowl without Tesla paying a dime.
