Supercell’s Mo.co Opens to All Players After $3.9M Revenue
Supercell’s latest title, Mo.co, is now available to all players, removing its invite-only restriction. Since its launch on March 18, the game has generated $3.9 million.
Supercell’s Mo.co is now accessible to all players globally, marking a shift from its initial invite-only launch. The move comes after the game has already generated millions in revenue, but also faced challenges in user acquisition and monetization.
Mo.co’s Global Rollout and Cautious Expectations
Supercell has officially opened Mo.co to everyone, eliminating the need for an invite. “That’s right, mo.co is now officially open for everyone to play, you don’t need to receive an invite,” according to a statement from Supercell. However, the company is tempering expectations, opting for a low-key marketing approach. The focus remains on refining the game itself.
Revenue Performance and Analyst Perspectives
Despite the initial exclusivity, Mo.co has garnered significant revenue. AppMagic estimates gross player spending at $3.9 million across the App Store and Google Play. However, June saw a dip, with revenue hitting $350,000. In its first week, Sensor Tower estimates showed the title had accumulated approximately $570,000. One analyst noted the initial launch was “decidedly more conservative” compared to Squad Busters by using the invite-only model.
Monetization Strategy and Target Audience
Concerns have been raised about Mo.co’s monetization strategy. “Mo.co’s revenue per download looks low compared to Squad Busters and other midcore games, which I attribute to its cosmetics focused monetisation,” said one analyst. Additionally, its “urban fantasy style lacks the universal appeal of the standard Supercell style.” The game appears to be targeting a specific demographic, potentially making it challenging to achieve the same level of mass appeal as Supercell’s other titles, such as Brawl Stars, Clash of Clans, and Clash Royale.
Despite these challenges, Supercell has a history of successfully reworking games. “They have a track record of building games that retain large player bases with best in class gameplay and optimising monetisation over time,” the analyst said.
The focus remains on refining the game itself.
