2024-05-10 07:21:10
Bell boss Lorenz Wyss expects that burgers made from farmed meat will be available in Switzerland in three years. “However, you probably won’t be able to buy the products immediately in the supermarket, but first in a restaurant.”
It could be that only individual ingredients are exploited for addition at the beginning, such as the fat, explains the Boss Bell in an interview with the “NZZ” published on Friday. Bell acquired a stake in Dutch cultured beef producer Mosa Meat in 2018 and expanded that in 2020.
Lab cultured meat.Image: Meat Mash
The original target of offering a burger made from cultured meat for 10 francs by 2021 has since passed. But that’s the case for everyone in the industry, says Wyss. But the boss, who will step down as CEO at the end of June after 13 years, reiterates his commitment to the company: “If the technology works, it will be a real addition to classic meat production, and we have to be there. “
However, he is now critical of the group’s other overseas investments. “A lot of it probably wouldn’t be done today,” says Wyss. Large parts of the German Zimbo, for example, were separated again over time. “The high expectations that specialties like Thuringian bratwurst could be sold on the German market at a reasonable price were far from being met.”
It was worth buying the German ham specialist Abraham and focusing on ham. “We have a 20 to 25 percent market share and we can discuss things with retailers on an equal footing,” says Wyss. (sda/awp)
Meat is now grown in the laboratory
Video: srf
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