Syahrini’s Sister Issues Apology After Using Chef devina Hermawan’s Siomay Photo
A culinary business owned by Syahrini’s sister, Pawon Bu Carikrr, has issued an official apology for using a photograph of chef Devina Hermawan’s siomay in its marketing materials. The incident sparked outrage online, but Chef Hermawan has confirmed she will not pursue legal action.
The controversy began when netizens noticed that Pawon Bu Carikrr was utilizing a professional image of siomay created by the renowned chef. Chef Devina Hermawan addressed the situation on Instagram on October 6th, stating, “Just to answer, the products sold have no affiliation with us. True our photo, but we do not know the relevant person (YBS), never gave permission, and there is no cooperation in any form.”
A representative for Chef Devina further clarified to detikFood on October 6th that the chef’s response was limited to addressing follower concerns and reiterating the lack of any connection between the two entities. “From me, it is limited to answering my followers’ questions and I have answered that the dumplings have no affiliation from us,” the representative stated.
Responding to the public backlash, Aisyahrani, Syahrini’s sister, and the Pawon Bu Carikrr team released a formal apology via Instagram on October 7th.”We, from the pawon Bu Carikrr team and brand, want to convey an apology to Devina Hermawan for the use of Siomay Devina Hermawan,” the statement read. “We realise that the action is a negligence from our team, in this case we do not intend to take or claim the work of other parties.”
Pawon Bu Carikrr confirmed thay had removed all content featuring the unauthorized image and pledged to be more diligent in respecting copyright and the work of other creators moving forward. “And will be more careful and respect for copyright and other creators in the future. Once again, we apologize for this incident,” the apology concluded. Aisyahrani subsequently re-shared the apology on her personal Instagram account,@syh55,adding six white heart emojis.
The Pawon Bu Carikrr product is now being marketed with a different photograph, seemingly an original image of their own siomay. The frozen siomay is currently available in both original and gluten-free versions, with a package of 20 pieces priced at IDR 189,000 and a shelf life of one month.
This incident serves as a stark reminder of the importance of obtaining proper permissions and respecting intellectual property rights in the increasingly competitive culinary landscape.
