Team Marketing Lands Landmark Deal to Manage Mexico National Teams’ Media Rights
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The Mexican football Federation (FMF) has appointed Team Marketing to oversee the global media rights for its men’s,women’s,and youth national soccer teams,a move poised to considerably impact the commercial landscape of international soccer.
The agreement, spanning two cycles – 2026-2030 and 2030-2034 – signals the FMF’s ambition to maximize the value of its broadcast assets and broaden its global appeal. the rights sale process is scheduled to commence in January 2026.
A Valuable Asset in a Key Market
The Mexican national teams’ broadcast rights are among the most sought-after internationally, particularly in the United States. This is largely due to the significant Mexican diaspora within the US and the frequent matches played on American soil. This demographic provides a guaranteed, large viewership base, making the rights exceptionally valuable to broadcasters.
Currently, commercial rights within the US are managed separately by United Soccer Marketing, the commercial arm of Major League Soccer (MLS). United Soccer Marketing recently announced new partnerships with BeatBox, Castrol, and DoorDash, demonstrating the growing commercial interest in soccer within the US market.
FMF Seeks Long-Term Growth
By entrusting Team Marketing with its media rights, the FMF aims to unlock the full potential of its assets. “The Mexico National Team is not only the most followed team in Mexico and the United states,but also a brand with extraordinary global potential,” stated Mikel Arriola,FMF commissioner. “This partnership with Team represents a strategic step toward innovating how we engage with our fans, enhancing our presence in two unique markets, and continuing to expand the national team’s reach and value on the global stage.”
Team Marketing Expands Global Footprint
For Team Marketing, this deal represents a meaningful expansion beyond its traditional European base. The company is actively seeking to diversify its client portfolio following UEFA’s decision to award its commercial rights to Relevent. Earlier this year, Team secured a partnership with the emerging six-a-side soccer competition, Baller League, further demonstrating its commitment to innovation and growth in the soccer industry.
“This is an remarkable prospect for Team to support one of the most exciting football markets in the world,” said Simon Crouch, chief executive of Team.”Mexico’s ability to galvanise audiences, both domestically and abroad, presents a powerful platform for growth.We’re proud to have earned FMF’s trust and look forward to building long-term value for the mexican national teams.”
Looking Ahead to 2026
The timing of this agreement is particularly noteworthy, as mexico will co-host the 2026 FIFA World Cup alongside the United States and Canada. This event is expected to further elevate the profile of Mexican soccer on the global stage, potentially increasing the value of the media rights significantly.
Why: The Mexican Football Federation (FMF) sought to maximize the commercial value of its national teams’ media rights and expand its global reach. They believed Team Marketing could achieve this better than their current arrangements.
Who: The key players are the Mexican Football Federation (FMF), Team Marketing, United Soccer Marketing (USM), and Simon Crouch (CEO of Team Marketing) and Mikel Arriola (FMF commissioner).
What: The FMF appointed team Marketing to oversee the global media rights for its men’s,women’s,and youth national soccer teams for two cycles (2026-2034). This includes the sale of broadcast rights, starting in January 2026.
How did it end? The deal was finalized with
