BookMyShow & Telangana Tourism Partner to Amplify India’s Concert Economy
A new partnership between BookMyShow and Telangana Tourism promises to reshape India’s live entertainment landscape, bringing large-scale concerts and international artists to the state of Telangana. The collaboration, formalized through a Memorandum of Understanding (mou), aims to stimulate economic growth and elevate telangana’s cultural profile.
The agreement, undertaken with the government of Telangana, signifies a pivotal moment for the nation’s rapidly expanding entertainment sector. it builds upon BookMyShow’s existing efforts to extend concert culture beyond major metropolitan areas and establish India as a premier destination for global music icons.
through BookMyShow Live, the company’s live entertainment division, the partnership will focus on developing opportunities in cities like Hyderabad. The city’s robust technology infrastructure, connectivity, and existing facilities are well-suited to host international-scale events. this initiative is also expected to foster collaborations with key industries,including hospitality,retail,and travel.
The MoU was officially signed on Thursday at the Telangana Tourism Conclave 2025 by Ashish Hemrajani, Founder and CEO of BookMyShow, and Jayesh Ranjan, Special Chief Secretary, Telangana Tourism.The Chief Minister of Telangana, Revanth reddy Garu, was also present at the signing.
“Through this MoU, we aim to strengthen infrastructure around concerts and the concert economy with the government of Telangana, enable more national and international performances, drive skill progress, and uplift the local ecosystem,” stated Hemrajani in a company release. He further expressed optimism about collaborating with the Telangana government to “enable world-class experiences for fans and build sustainable impact for local economies.”
This partnership underscores BookMyShow’s broader strategy to invigorate India’s concert economy. last year, the company signed a similar MoU with the government of Assam, facilitating performances by international artists like Post Malone in the Northeast.The company also successfully brought Coldplay’s ‘Music Of The Spheres’ concert to Ahmedabad, which became India’s largest ticketed stadium concert. An EY report commissioned by BookMyShow revealed that the Ahmedabad concert generated an economic boost of INR 392 crore for the city.
Hyderabad, already familiar with performances by artists such as Ed Sheeran and Alan Walker, is now poised to attract even more globally recognized musicians. The collaboration signals a commitment to transforming the city into a major hub for live entertainment in South Asia.
This partnership represents a important investment in the future of live entertainment in India, promising a vibrant and economically beneficial cultural landscape for years to come.
Here’s a breakdown answering the “Why, Who, What, and How” questions, transforming the update into a substantive news report:
Why: The partnership between BookMyShow and Telangana Tourism was established to stimulate economic growth in Telangana and elevate its cultural profile by attracting large-scale concerts and international artists.It also aims to invigorate India’s overall concert economy.
Who: The key players involved are BookMyShow (specifically its live entertainment division, BookMyShow Live), Telangana Tourism, the government of Telangana (represented by Special Chief Secretary Jayesh Ranjan and Chief Minister Revanth Reddy Garu), and BookMyShow’s Founder and CEO, Ashish Hemrajani.
What: The agreement is a Memorandum of understanding (MoU) that will focus on developing concert opportunities in cities like Hyderabad, fostering collaborations with industries like hospitality and travel, and strengthening infrastructure around the
