Tokyo – December 17, 2025 – harha unveiled teh music video for their new single, “Ayatsunagi” today, a visually arresting piece that’s already sparking conversation among fans. The video, directed by Takuro Okubo, marks the group’s moast ambitious project to date, and it’s a compelling story of aspiring idols and the relentless pursuit of dreams.
A Cinematic Journey of Idol Ambition
“Ayatsunagi” explores themes of perseverance and the courage to chase one’s aspirations. The video stars Hana Kawamura and Kaede Seto Koto. harha’s upcoming ONE MAN LIVE〈Kibou Kakumei〉 is scheduled for March 8, 2026, at Zepp Shinjuku in Tokyo.
The phrase “It won’t end, it won’t end” encapsulates the core message of “Ayatsunagi,” a sentiment that resonates deeply within the narrative. The video isn’t just a collection of songs; it’s a cohesive story,almost like a short film,weaving together the emotional weight of the music with the characters’ journeys. The tenacity required to continue striving even when faced with setbacks is powerfully portrayed, and the songs themselves amplify the emotional impact.
What does it take to keep chasing a dream when everything seems to be working against you? The video explores this question through the experiences of Kawamura and Seto Koto, offering a poignant look at the sacrifices and struggles inherent in the pursuit of stardom.
Kawamura shared her impressions of the song, stating, “I was impressed by the power of this song, which I heard many times while filming the music video. There were many moments when my heart became hot. And the instability of the mind that the role of Nao has…I enjoyed playing the role because there was a lot of pain in the character as he tried to reach his dream. I’m happy to be able to be a part of delivering this song through the music video.”
Seto Koto Kaede added, “When I first heard ‘Aya Tsunagi’, I was really drawn to the lyrics and melody. I felt the hope deep within people’s hearts, the conflict with themselves, and the sadness. Express the thoughts and overflowing emotions contained in the songs with just facial expressions and movements. Although there was pressure to express myself, through what’s swirling inside me, I really wanted to put my feelings into this song. The role I played had an emotional side that was the complete opposite of my usual self. Although acting was a bit of a challenge,my desire to get closer to my dream combined with my emotional instability. two girls heading towards their dreams held hands, moved away, took hands again, growing as relationships and emotions change rapidly. I was very happy to be able to see them, and it also gave me courage. ‘Ayatsunagi’ has reached many people, I hope that it will give you the strength to push forward towards the future that is unseen despite all the constraints.”
The single “Ayatsunagi” is now available on OTOTOY. Fans can also catch harha’s ONE MAN LIVE〈Kibou Kakumei〉 on March 8,2026,at Zepp Shinjuku (TOKYO). doors open at 17:00, with the performance beginning at 18:00.tickets, priced at ¥7,200 (plus a separate drink fee), are available through E+, Pia, and Lawson ticket.
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