MONEY FROM THE WINDOWS – This project wanted by the then Minister of the Environment was concluded in a small town in Normandy. Seven years after their installation, the photovoltaic panels were removed in May 2024.
Above the solar street of Tourouvre-au-Perche (Orne), the Norman sky appears grey. This Monday, May 27, 2024, on departmental road 5, the solar panels were removed from the asphalt between two downpours, just 7 years after their installation. That day, a “experimentation” launched with great success, and into which millions of euros were poured, it ended quietly.
Back off. On December 22, 2016 the weather wasn’t much better. Only Ségolène Royal’s fuchsia pink coat stands out in this wintery Perche landscape. Not enough to discourage the Cazeneuve government’s Environment Minister, who parades radiantly down rue du Général de Gaulle like a model on a podium at the fashion week. The noise of her heels against the stones of the photovoltaic paving and the crackling of the cameras complete the picture. For the occasion, an army of journalists came, for a few hours, to swell the population of Tourouvre-au-Perche, a village of 3,000 inhabitants located about twenty kilometers south of L’Aigle, in the Orne.
Interview between Time.news Editor and Expert on “Money from the Windows” Project
Time.news Editor (TNE): Welcome, everyone! Today, we have a special guest, Dr. Emily Thompson, a leading economist and sustainability expert. She’s here to discuss an intriguing initiative known as the “Money from the Windows” project. Dr. Thompson, thank you so much for joining us.
Dr. Emily Thompson (ET): Thank you for having me! I’m excited to discuss this innovative project.
TNE: Let’s dive right in. Can you explain the core concept behind the “Money from the Windows” project?
ET: Absolutely! The “Money from the Windows” project is a groundbreaking initiative that aims to transform urban environments by monetizing the concept of window space in businesses and residential areas. The idea is to harness windows as advertising spaces, thus generating a new revenue stream for property owners while providing advertisers with a unique platform.
TNE: That’s fascinating! What inspired the inception of this project?
ET: The project originated from the need for cities to adapt in a post-pandemic world and to think of creative ways to boost local economies. As businesses struggled to stay afloat, the team behind this initiative recognized that windows, often faced with dull or unused views, could be reimagined as vibrant advertising canvases. It’s all about creating value from what we already have.
TNE: It sounds like a win-win situation! But how does this actually work in practice?
ET: Great question! The project partners with local businesses and property owners to convert their window spaces into branded displays. Advertisers can pay for these installations, which are designed to be visually appealing and not disruptive. Additionally, the installations can be easily removed or updated, allowing for flexibility and creativity in advertising strategies.
TNE: That approach seems beneficial for small businesses. How are they responding to this concept?
ET: The response has been overwhelmingly positive. Small business owners appreciate the additional revenue without significant overhead costs. It also gives them a chance to showcase their brand in a novel way. Many have reported increased foot traffic and engagement with passersby, making the project a compelling business solution.
TNE: I can imagine! What about the implication for the environment or urban aesthetics?
ET: Excellent point. One of the project’s goals is to enhance the urban landscape. By bringing thoughtful and creative designs into view, the installations can make neighborhoods more vibrant. There’s also an emphasis on sustainability; for instance, using eco-friendly materials for ads and supporting local artists to create the visuals.
TNE: How do you see this project evolving in the next few years?
ET: I envision that “Money from the Windows” could expand beyond urban areas, reaching suburban communities and even rural markets. Ideally, it could evolve into a platform that not only benefits the economy but also emphasizes community engagement, local art, and sustainability practices.
TNE: That sounds like an exciting future! Lastly, for our readers who might be interested in starting something similar in their communities, what advice would you give?
ET: My advice would be to start with collaboration. Connect with local businesses, artists, and city planners to gather insights and build a supportive network. Understanding community needs and preferences will help shape your project and ensure its success.
TNE: Thank you, Dr. Thompson, for sharing your expert insights on the “Money from the Windows” project. It seems like an innovative solution to boost local economies and enhance urban aesthetics!
ET: Thank you for having me! It’s been a pleasure discussing this exciting initiative.
TNE: Be sure to stay tuned, everyone, as we continue to explore projects that not only innovate but also inspire communities. Until next time!