2024-05-12 13:38:39
Initiated by the Chamber of Commerce, Industry and Services (CCIS) of Marrakech-Safi, in partnership with KM Bridges Academy, this communication meeting was dedicated to strengthening the professional capacities of economic operators in the region and to the acquisition of communication strategies, as an important factor that contributes to business success.
Supervised by British business consultants and Moroccan communication specialists, this meeting also constituted an opportunity to exchange experiences in this field and to acquire communication skills, which would enable economic actors to make their businesses prosper.
The participants in this meeting were unanimous in emphasizing that the acquisition of communication skills is one of the factors that contribute to success in the economic sector, noting that effective communication and understanding the needs of employees, partners and customers are likely to build strong and lasting relationships and improve transactions with citizens and economic businesses.
Effective communication also plays an essential role in the success and sustainable development of projects, the development of professional skills in the public and private sectors, they added, also emphasizing the importance of internal communication within of the company.
In a statement to MAP, Khadija Maârif, business consultant in the United Kingdom, indicated that this communication meeting is part of the cooperation between the CCIS of Marrakech-Safi and the KM Bridge Academy on the theme of the importance of communication strategies and artificial intelligence (AI) in entrepreneurship.
“Our objective is also to bring young Moroccan entrepreneurs closer to all developments in knowledge in the field of entrepreneurship, especially since Morocco is developing at a rapid pace and keeping pace with global trends in all economic areas. “, she explained, indicating that “this meeting offers the opportunity to share our rich experience with Moroccan entrepreneurs in light of the development of AI in the field of finance and business.”
In a similar statement, the president of the Tourist Activities Commission of the CCIS of Marrakech-Safi, Marouane Chouyoukh, indicated that the organization of this meeting is the result of cooperation with KM Bridges Academy, in order to highlight the importance of good communication in business success.
This meeting, which addressed themes relating in particular to “communication strategies for business success” and “the challenges of business communication”, was also marked by the presentation of testimonies from entrepreneurs on the importance of communication in the business world, in addition to the organization of an interactive workshop under the theme “Mastering effective business communication”, with a focus on practical practices and advice to improve the communication skills of entrepreneurs .
2024-05-12 13:38:39