Image: EPA
Dior
Fashion can also be seen as a great parlor game, the right move at the right time is crucial, but it also takes luck. Maria Grazia Chiuri has been one of the winners of this game with Dior for five years. Her first clever idea, back in 2016, for her debut, was the “We Should All Be Feminists” T-shirt. Two months later, Donald Trump became president and many women became feminists. What she designs sells up and down the generations, that’s not all creative directors can say about their women’s fashion. The babydoll dresses and skimpy costumes for the coming spring, for which Chiuri had the show theater transformed into a board game, will make Dior even more valuable. Not because they cite the era of the sixties designer Marc Bohan in terms of fashion history, but because they will be so recognizable in the most optimistic of all colors, in yellow, pink, water blue and grass green with their animal prints, crocodiles, lions and zebras like a second logo. And the first has long been a guarantee of cash at Dior.
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