The Nomo Group boosts its commercial alliance with El Corte Inglès

2024-03-10 11:06:51

He Group Namechain of Japanese restaurants which was born in 2007, expects to achieve sales of between 18 and 19 million euros in 2024, which will mean up to 18% more, after closing 2023 with a turnover of 16 million euros , at the same time that it will boost its own strategic alliance with The English Court.

In particular, the restaurant firm is still optimistic this financial year in which it plans to open its own flagship restaurant a Barcelonawith a premises of 500 square meters in the Eixample. “It is the most important project in terms of investment that we have carried out to date with close to 1.6 million euros“, has advanced to Europa Press the general director of Grup Nomo, Borja Molina-Martell.

“We want to give it its own personality. It’s a very important project, because its size will allow us to work on different things that we couldn’t until now. So, on the street level, which is 350 meters long, we’ll put the kitchen in the center, which will allow us to expand our gastronomic offer. In addition, the cocktail bar will have a significant weight and there will be some other novelty on the floor above. We are looking for a space where the customer is very comfortable and can be enjoying himself for longer” , he explained, noting that the Ricard Trench studio is responsible for the interior design of the premises.

One of the preparations that can be tasted at Nomo restaurants. Group Name

A concept that hopes to be able to replicate throughout 2025 a Madrid, where it currently has a restaurant. “Our idea is to bring this concept to Madrid in 2025 in the Bernabéu area or the Salamanca neighborhood,” acknowledged Molina-Martell.

Another growth path for the group is the alliance with El Corte Inglés through the brand Nomo Market – the ‘naming’ with which he started his ‘delivery‘ 12 years ago and that he then went on to call himself Nomomoto-, the new format of continuous and immediate cooking, complemented by service ‘take away‘, which already has a headquarters in the Gourmet Experience in Goya in Madrid and in Diagonal in Barcelona.

“The strategic alliance with El Corte Inglés is very important for us. We have been working since 2019 and due to the pandemic it was delayed. From the hand of El Corte Inglés we can reach many more cities in Spainbeing present with gourmet restaurants, such as Goya or with corners of sushi inside supermarkets like the Diagonal one,” he pointed out.

The CEO of the group has announced that in May they plan to open inside Francesc Macià’s new supermarket, which he assures that “it will be a spectacular project“. “The idea is to grow first in Barcelona and Madrid and then open in different cities”, said a Europa Press.

Nomo will land in other cities from 2026

In this way, the Nomo Group’s roadmap will focus on continue to open projects in Barcelona and Madrid during this year and in 2025, to face the jump to other cities from 2026. “In our strategic plan we have marked cities like Zaragoza o Valencia and the Basque Countrybut we’ll see how the market is at that moment,” said Borja Molina-Martell.

In this way, 15 years after the inauguration of its first premises, Borja Molina-Martell and his brother Juan Molina-Martell, his brother-in-law, Ramón Jiménez, and their Japanese partner, Naoyuki Haginoya, the Nomo Group already counts with a network of 10 restaurants located in Barcelona (Nomo Gràcia, Nomo Galvany, Nomo Sarrià and Nomo Market in El Corte Inglés de Diagonal), in the Costa Brava associated with the Figueras and Xavier Rocas family (Make Name, Nomo Nautical i Nomo Mar), to the city ​​of Girona (Nomo Girona), also with the Figueras and Roca family, and in Madrid (Nomo Bragança and Nomo Market in El Corte Inglés de Goya).

The group’s business is complemented by Nomomoto, the home delivery and ‘take away’ service, which has been operating in Barcelona for over ten years and in Madrid for two.

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