2023-08-04 08:52:50
Introduce tourists to the know-how of Occitanie by visiting its businesses. The Occitanie region, through its economic development agency Ad’Occ, le Routard and Entreprise et Découverte, offers a new way of doing tourism with the first guide “Business visits in Occitanie”. In Haute-Garonne, the economic sector opening their doors to visitors is varied, ranging from the industrial giant Airbus in Blagnac to the Cabriole farm and cheese factory in Saint-Félix-Lauragais, via the Dardenne chocolate factory in Ausson and a trout farm. at Lake Oo.
“Visiting a business means setting off to discover the economic heritage of a territory, it’s taking a wonderful journey to meet women and men with exceptional backgrounds, underlines Carole Delga, president of the region. . It also means discovering know-how and trades, exploring manufacturing secrets and promoting local consumption… Economic tourism is immensely varied and creative in Occitania”.
1.5 million tourists in 2022
Before the launch of this Guide, nearly 400 businesses in Occitanie were already opening their doors to the public, 60% of which are over fifty years old. Nearly 1.5 million tourists visited businesses in the region in 2022.
In this Business Backpacker’s Guide, 192 regional companies are highlighted. “All these companies are in operation and welcome the public within their walls at the heart of production, explains Jalil Benabdillah, vice-president of the Occitanie region in charge of the economy. Know-how tourism thus enriches our cultural offer in the destinations. It’s an emerging trend that allows us to discover France differently, through its living economic heritage”. The Occitanie region has invested 65,000 euros in this guide printed in 15,000 copies.
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