2024-06-12 04:22:14
Norway is increasing its advertising actions within the Korean market, the place mackerel imports are rising quickly.
The Norwegian Seafood Committee held the ‘2024 Norwegian Seafood Discussion board and Festa’ on the Commerce Tower in Samseong-dong, Gangnam-gu, Seoul on the tenth.
The Norwegian Seafood Discussion board was established to share seafood traits and the present standing of the fishing trade with fisheries trade officers from each nations. Specifically, two periods have been held on the discussion board on today: the ‘Norwegian Mackerel Seminar’, which targeted on the mackerel market, and the ‘Norwegian Seafood Seminar’, which handled the general standing of marine merchandise.
In line with Jan Eirik Johnsen, supervisor of mackerel on the Norwegian Fisheries Committee, Atlantic mackerel exports have maintained a gentle progress pattern since 2010 (roughly 800,000 tons). Nevertheless, exports have decreased barely over the previous three years from 2021 as a result of aftermath of the Russia-Ukraine battle. Final 12 months’s export quantity was 868,000 tons.
Final 12 months, 57% (491,000 tons) of Atlantic mackerel was exported to Europe. Asia adopted with 28% (243,000 tons), which is a rise of about 11% from 219,000 tons in 2019. Trying on the nation ratio, Asia’s proportion is rising. Europe decreased from 63% in 2019 to 55% in 2022, whereas Asia elevated from 25% to 29% in the identical interval.
Trying on the measurement of Norwegian mackerel imports by Asian nation, Korea ranks second after Japan. The committee is being attentive to the speedy tempo of progress in Korea’s import measurement. It grew from lower than 30,000 tons in 2019 to effectively over 40,000 tons in 2023.
On today, Paul Chai, Perception Advisory Supervisor on the Norwegian Seafood Council, additionally emphasised, “Korea is the second largest Norwegian mackerel consumption market on this planet.” He mentioned, “Korea is a rustic the place mackerel consumption is usually secure, however exports are increased than catch,” including, “Final 12 months, we recorded an unprecedented quantity of mackerel exports.” This may be interpreted as an try to focus on areas the place it has change into tough for Korea to fulfill demand by itself because it will increase its mackerel exports.
Specifically, Paul Chai mentioned it was spectacular that 30% of the Norwegian mackerel product line was offered in Korea by means of e-commerce channels. He mentioned, “Offline distribution of marine merchandise is widespread in different nations. Nevertheless, in Korea, the proportion of e-commerce is kind of excessive,” he mentioned. “As tenting turns into extra well-liked in Korea, the consumption of boneless boneless mackerel fillets can also be anticipated to extend. “It’s simpler for the youthful technology to eat, and it’s much like the rising consumption of kirimi (fish items) in Japan as household models change into smaller.”
Sooner or later, the Norwegian Fisheries Committee plans to proceed advertising actions in Korea specializing in the picture of nature and superior expertise, the sustainable efforts of the Norwegian fishing trade, and the distinctive style and dietary strengths of Norwegian mackerel.
“After 2020, the seafood consumption pattern is altering to 1 that emphasizes style and diet in addition to stability and sustainability,” mentioned Minyoung Moon, supervisor of Synergy Hill & Knowlton, which handles home promotion for the Norwegian Seafood Council. “We are going to proceed to leverage the strengths of Norwegian mackerel.” “We are going to make it recognized so that folks consider Norwegian mackerel once they consider ‘mackerel.’”
In the meantime, Norwegian Minister of Commerce, Business and Fisheries Marianne Sibetschyn Nass, who took workplace in April, visited Korea for the primary time exterior of Europe earlier this month. Throughout his go to to Korea, he mentioned methods to strengthen financial cooperation between the 2 nations with the Ministry of Commerce, Business and Vitality, and likewise explored the opportunity of particular cooperation with 25 Korean personal corporations.
We additionally checked out seafood on the complete fish market at Noryangjin Fish Market and checked out seafood with the Norwegian origin certification mark displayed within the seafood nook of a big grocery store.
Wooyeol Yoon, Donga.com reporter [email protected]
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2024-06-12 04:22:14