2023-11-24 09:11:37
It is one of the largest marketing and distribution groups of petroleum products in Spain. It will surpass for the first time the 1,000 million euros of turnover this same year (the forecast is to continue increasing sales next year as well). It has hydrocarbon warehouses in five large terminals. Your own network of gas stations. And also a fleet of tanker trucks to distribute fuel.
It is a giant almost unknown to the general public, and its fame is concentrated among professionals in the sector. He Hafesa Group It has an expansion plan in the hydrocarbon businesses in which it is already present and is also preparing to enter the electricity business with its own electricity marketing company to supply both individual customers and companies.
Hafesa is already processing the constitution of its own electricity company and has applied for an operator license in the electricity market. “The business in which we are strong is the marketing of hydrocarbons. Now we want to take a leap and also become an electricity marketer,” explains the general director of the group, Diego Guardaminowhich works with the objective of having the new electricity marketer operational in the second half of 2024.
Sell electricity to 2,500 gas stations
The growth strategy of the future electric company involves attracting customers in the portfolio of those who already belong to other subsidiaries of the group. Hafesa has a small network of gas stations (with five stations but which will grow to thirty next year) and supplies gasoline and diesel to around 2,500 independent gas stations.
The electric company’s first step will be to try to become the electricity supplier for all these service stations and it will do so by offering cross discounts to gas stations: discounts on the fuels that the group sells if they also contract the supply. The next step is try to attract as electricity customers also the drivers who refuel at those gas stations also offering commercial advantages.
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Hafesa thus seeks to emulate the strategy that Repsol develops in its network of gas stationsin which it offers special discounts (up to 40 cents per liter) to drivers who have contracted other supplies with the group, such as electricity, gas or self-consumption facilities at home.
Hafesa and one more step in business diversification and in its ambition to become a multi-energy company. It does so by entering the business of selling electricity to companies and homes, but also with a plan to install ultra-fast charging points for electric cars at its gas stations in the Hafesa Oil network and with the deployment of solar panels for self-consumption in all its facilities.
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