2023-11-28 12:08:43
Aitana Lopez is a 25-year-old Spanish model with pink hair and fitness-modeled shapes. In just a few weeks, this Barcelona native has made a name for herself on the Internet thanks to her exceptional appearance, to say the least. The only problem is that Aitana is not real, but entirely created with the help of artificial intelligence!
The Spaniard is in fact a “robot” imagined by Spanish designer Rubén Cruz, who uses AI to make virtual models as realistic as possible. And it works beyond the hopes of its creators. Thanks to Aitana Lopez’s online fans, the creator behind this image has boosted his income, earning up to 10,000 euros per month. Behind Aitana, therefore, an innovative designer and the founder of the “artificial” modeling agency, The Clueless.
“We did it so we could live better and not depend on other people who have an ego, who have manias or who just want to make a lot of money posing,” Rubén Cruz told Euronews. Last summer, the idea came to him after lively discussions with real-life influencers.
Today, a team at her AI agency is meticulously creating Aitana and her life using Photoshop, deciding what she will do, where she will go, and what content she will post – all without the hassle of working with it. human creators and their failings. Virtual models like the pink-haired model are encroaching on the influencer market, with brands jumping into this niche to hire their own AI models.
152,000 subscribers and 10,000 euros of income per month
Aitana has managed to accumulate an impressive number of followers on Instagram, more than 152,000, and also publishes content on the subscription site Fanvue, which offers remuneration based on exchanges with subscribers.
Fans are also shelling out money to get more sultry images of the “bot” on subscription platform Fanvue – a rival to OnlyFans or MYM – which has a range of profiles featuring AI models .
People “follow lives, not images,” Rubèn Cruz explained, and so her creators were tasked with “telling a story” with her content, since she is not a real person. “A lot of thought went into Aitana,” the designer told Euronews. “We created it based on what society loves most. We thought about the tastes, hobbies and niches that have been on the rise in recent years.” Note that the first two letters of the virtual top model’s first name are AI, the acronym for artificial intelligence in English…
Aitana is therefore presented as a fitness influencer and “gamer” based in Barcelona, who even has an astrological sign, she is Scorpio, for astrology fans.
She’s so eerily real that A-list celebrities slide into her private messages, without realizing she was created by computer. “One day, a well-known Latin American actor sent her a DM asking her to go out with him,” Cruz says. “He had no idea that Aitana didn’t exist,” he laughs.
Due to Aitana’s massive success, designers created a second model, Maia, who they describe as “a little more shy.” They have now received an influx of requests from brands who want to have their own AI models. Cruz and his team can now charge up to $1,000 for advertising with his image, from brands interested in his notoriety.
“They want to have an image that is not a real person and represents their brand values, so that there is no continuity problem if they have to lay off someone or if they can no longer count on on him,” notes the Spanish designer.
New El Dorado for brands?
Businesses can also reduce costs by employing a virtual influencer, rather than stars such as Kim Kardashian who charge big money for their sponsorship deals. The Clueless believes its digitized strategy could drive down market prices and give small businesses the opportunity to create advertising campaigns they wouldn’t have been able to afford otherwise.
While the agency’s models pander to society’s beauty standards — which have been criticized for promoting unrealistic body standards and the hypersexualization of women — Cruz says it’s necessary for the models’ success.
The designer also makes this bitter observation. “If we don’t follow that aesthetic, brands won’t be interested,” he says. “To change this system, we must change the vision of brands. The world in general is sexualized,” he recalls.
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